How to sell to Heads of Operations at Hospitality companies
Heads of Operations in the hospitality industry focus on optimizing guest experiences while managing operational costs. They respond to outreach that demonstrates a clear understanding of their challenges, such as improving staff efficiency or reducing booking errors. A well-researched email that highlights specific operational pain points will capture their attention and prompt a response.
What actually hurts
- staffing shortages during peak seasons
- inefficient booking processes
- high guest complaint rates
- operational cost overruns
The playbook
- 01
Identify recent guest satisfaction declines
Research online reviews and customer feedback for hotels or restaurants in your target area. Look for specific mentions of service delays or booking issues in the last 30 days. This insight can help you tailor your outreach to address their immediate concerns.
- 02
Analyze staffing changes in peak seasons
Use LinkedIn to track recent hiring or layoffs within your target companies, especially around busy seasons. A sudden staffing change may indicate operational strain, making them more receptive to solutions that streamline processes or improve team productivity.
- 03
Research technology adoption gaps
Investigate the current technology stack used by your target companies, focusing on booking systems and operational tools. Identify any outdated systems that could lead to inefficiencies. Highlighting how your solution can modernize their operations will resonate with their goals.
- 04
Connect after industry events
Monitor industry events and conferences relevant to hospitality operations. Reach out to Heads of Operations shortly after these events, referencing discussions or insights shared. This demonstrates your engagement with their industry and positions you as a knowledgeable partner.
- 05
Follow up on unresolved service issues
If you notice a company has been actively addressing service complaints, follow up with a message that addresses those specific issues. Offer insights or solutions that show your understanding of their operational challenges, making it easier for them to see the value in a conversation.
Subject lines that fit
- Improving guest satisfaction
- Streamlining your booking process
- Addressing operational challenges
Questions
- Why do Heads of Operations in hospitality ignore outreach?
- Heads of Operations often receive numerous outreach messages that lack relevance to their specific challenges. Many ignore outreach that doesn't directly address their operational pain points, such as staffing issues or technology inefficiencies, making it crucial for sales efforts to be highly targeted and personalized.
- What operational metrics do Heads of Operations prioritize?
- Heads of Operations typically prioritize metrics like guest satisfaction scores, staff turnover rates, and operational cost efficiency. These metrics directly impact their ability to deliver quality service and maintain profitability, making them critical areas of focus in their daily operations.
- How can I demonstrate value to a Head of Operations?
- To demonstrate value, focus on providing insights that directly relate to their pain points, such as reducing booking errors or improving team productivity. Sharing relevant case studies or success stories that illustrate tangible results can also help build credibility and interest.
- What common objections do Heads of Operations have?
- Common objections include concerns about implementation costs, disruption to existing operations, and skepticism about ROI. Addressing these objections upfront by providing clear evidence of cost savings and operational improvements can help alleviate their concerns and encourage engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site