How to sell to Heads of Marketing at SaaS companies in Singapore
Heads of Marketing at SaaS companies in Singapore are primarily measured on customer acquisition rates. They respond to outreach that clearly addresses their challenges in driving user engagement and retention. Demonstrating an understanding of how to optimize their marketing funnels and enhance customer lifetime value will significantly increase the likelihood of a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer churn rates
- low user engagement
- ineffective lead nurturing
- budget constraints
The playbook
- 01
Identify churn reduction metrics
Start by analyzing the churn rates of SaaS companies in Singapore. Use tools like Crunchbase or LinkedIn Sales Navigator to filter for companies with a recent spike in churn. This indicates they may be looking for solutions to improve customer retention.
- 02
Pinpoint marketing automation gaps
Research your target companies' marketing tech stacks using resources like G2 or Capterra. Look for companies that lack advanced marketing automation tools, as these are often struggling with lead nurturing and conversion rates. Tailor your outreach to highlight how addressing this gap can boost their acquisition rates.
- 03
Highlight customer engagement challenges
Investigate recent news articles or press releases about your target companies. If they mention struggles with user engagement or activation, use this as a conversation starter in your outreach. Acknowledge their challenges and present insights on how to enhance user experience.
- 04
Leverage industry-specific trends
Stay updated on SaaS marketing trends in Singapore by following local industry blogs and forums. If you notice a trend that impacts your target's marketing strategies, reference it in your outreach. This shows you are aware of their landscape and can offer relevant solutions.
- 05
Address budget constraints directly
In your outreach, anticipate budget objections by discussing cost-effective solutions that have proven ROI in the SaaS space. Be prepared to provide examples of how other companies have achieved significant results without overspending, which can help alleviate any financial concerns.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your customer retention
- Driving engagement in SaaS
- Optimizing your marketing funnel
Questions
- Why do Heads of Marketing at SaaS companies ignore outreach about analytics tools?
- Heads of Marketing may ignore outreach about analytics tools if they already have established solutions in place. They might also feel overwhelmed by the number of similar offers they receive, making it crucial for outreach to stand out by addressing specific pain points or demonstrating unique value.
- What marketing challenges do SaaS CMOs face during economic downturns?
- During economic downturns, SaaS CMOs often struggle with budget cuts, leading to reduced marketing spend and resources. They also face increased pressure to demonstrate ROI on every campaign, making it vital to focus on retention strategies rather than just acquisition.
- How can I make my outreach relevant to a SaaS Head of Marketing?
- To make your outreach relevant, tailor your messaging to address specific challenges faced by SaaS Heads of Marketing, such as customer retention or lead conversion. Highlight industry trends and provide insights that resonate with their current objectives and pain points.
- What factors influence a SaaS Head of Marketing's decision to adopt new technology?
- Factors influencing a SaaS Head of Marketing's decision to adopt new technology include the potential for improved customer engagement, proven ROI, ease of integration with existing systems, and the ability to address current pain points like lead nurturing or analytics.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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