How to sell to Heads of Marketing at SaaS companies in Netherlands
Heads of Marketing at SaaS companies in the Netherlands are primarily measured on customer acquisition cost (CAC). They respond to outreach that demonstrates a clear understanding of their unique challenges, such as high churn rates and the need for effective lead nurturing strategies. Showing familiarity with local market dynamics and specific SaaS trends will significantly increase the chances of engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high churn rates
- low lead conversion
- tight marketing budgets
- ineffective lead nurturing
The playbook
- 01
Identify churn rate spikes
Look for SaaS companies in the Netherlands that have reported increased churn rates in the last quarter. Use tools like G2 or Capterra to track user reviews and identify any negative sentiment that might indicate dissatisfaction with current solutions.
- 02
Analyze lead conversion metrics
Filter for companies with low lead-to-customer conversion rates, which can be found in their marketing performance reports. Reach out to those who might be struggling with nurturing leads effectively, as they may be more receptive to solutions that enhance their conversion strategies.
- 03
Monitor recent funding announcements
Keep an eye on SaaS companies in the Netherlands that have recently secured funding. These companies often need to ramp up their marketing efforts quickly to meet investor expectations, making them more open to new strategies and tools that can accelerate growth.
- 04
Address common budget constraints
Prepare to address the objection of limited marketing budgets. Many Heads of Marketing at SaaS companies face tight financial constraints, so be ready to discuss how your solution can provide a strong ROI or reduce overall marketing spend.
- 05
Time outreach around quarterly planning
Plan your outreach to coincide with the end of each quarter when marketing teams are reviewing their performance and planning for the next quarter. This timing increases the likelihood that they will be open to discussing new initiatives.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your lead conversion
- Tackle churn effectively
- Funding secured? Let's chat
Questions
- Why do Heads of Marketing at SaaS companies ignore cold outreach?
- Heads of Marketing often receive numerous cold outreach attempts that fail to address their specific challenges. If the outreach does not demonstrate a clear understanding of their industry or current pain points, it gets overlooked. Tailoring your message to their unique situation is crucial for grabbing their attention.
- What marketing challenges are unique to SaaS companies?
- SaaS companies face unique challenges such as high churn rates and the need for ongoing customer engagement. Additionally, they often struggle with balancing customer acquisition costs while maintaining a sustainable growth trajectory, making targeted marketing strategies essential.
- How can I effectively reach out to Heads of Marketing in the Netherlands?
- To effectively reach out, ensure your messaging is localized and relevant to the Dutch market. Highlight specific SaaS trends within the region and demonstrate your understanding of their competitive landscape. Personalization based on their recent performance metrics is key.
- What factors influence marketing budgets for SaaS companies?
- Marketing budgets for SaaS companies are heavily influenced by growth targets, customer acquisition costs, and overall company revenue. If a company is under pressure to reduce costs or improve ROI, they may be more cautious about new marketing initiatives.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site