How to sell to Heads of Marketing at Fintech companies in Sweden
Heads of Marketing in Swedish fintech companies are primarily measured on customer acquisition rates. They respond to outreach that demonstrates a deep understanding of the competitive landscape, particularly how their offerings stack up against traditional banks and emerging fintech competitors. Showing knowledge of their specific marketing challenges, like differentiating their brand in a crowded market, will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- overwhelmed by market competition
- difficulty measuring campaign effectiveness
- limited marketing budgets
- struggling to differentiate brand
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in Sweden that have received funding in the last six months. This indicates growth and a potential need for enhanced marketing strategies. Use databases like Crunchbase or PitchBook to find this information.
- 02
Research their current campaigns
Look for recent marketing campaigns launched by these companies, focusing on their messaging and channels used. A thorough analysis can reveal gaps in their strategy that your outreach can address, making your proposal more relevant.
- 03
Acknowledge market competition
Craft your message to highlight how your insights can help them stand out against both traditional banks and other fintechs. Mention specific competitors in your outreach to show you've done your homework and understand their unique challenges.
- 04
Address common objections
Prepare to counter objections related to budget constraints or resource limitations. Highlight how your solution can optimize their existing marketing spend or streamline processes, making it easier for them to see the potential ROI.
- 05
Suggest a specific time for a call
In your outreach, propose a call during a less busy period, such as mid-week in the late morning. This increases the likelihood of securing their attention and time, as they may be more receptive to discussing new ideas.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech marketing challenges
- Boosting your customer acquisition
- Insights on fintech brand differentiation
Questions
- Why do heads of marketing in fintech ignore cold emails?
- They often receive numerous outreach messages that lack relevance or personalization. If a message doesn't directly address their specific challenges or demonstrate a clear understanding of their market, it is likely to be overlooked.
- What marketing strategies are fintech heads focused on?
- Heads of marketing in fintech prioritize strategies that enhance brand visibility and customer engagement while leveraging digital channels. They are particularly interested in innovative campaigns that can effectively communicate their unique value propositions.
- How can I make my outreach stand out to fintech marketers?
- To stand out, tailor your outreach by referencing their recent marketing initiatives or industry trends. Demonstrating that you understand their specific challenges and providing actionable insights will significantly increase your chances of engagement.
- What metrics do fintech heads of marketing prioritize?
- They typically focus on metrics such as customer acquisition cost, conversion rates, and brand awareness. Understanding these metrics helps them assess the effectiveness of their marketing strategies and make informed decisions.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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