How to sell to Heads of Marketing at Fintech companies in Australia
Heads of Marketing in fintech companies in Australia are primarily measured by customer acquisition cost (CAC). They respond positively to outreach that clearly identifies how you can help optimize their marketing spend or enhance lead quality. Demonstrating a deep understanding of their specific challenges, like navigating regulatory changes in marketing practices, can significantly increase your chances of engagement.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- ineffective lead generation
- regulatory compliance issues
- limited marketing budget flexibility
The playbook
- 01
Identify recent funding rounds
Use sources like Crunchbase or PitchBook to filter for fintech companies in Australia that have recently secured funding. These companies are likely to be expanding their marketing efforts and may need new strategies or tools to maximize their investment.
- 02
Analyze their marketing channels
Review the marketing strategies of the identified companies by examining their social media presence and website. Look for gaps in their messaging or areas where they could improve customer engagement, such as outdated content or lack of targeted campaigns.
- 03
Highlight compliance challenges
Craft your outreach to emphasize how your solutions can help navigate the complex regulatory landscape specific to fintech marketing. Mention recent changes in Australian regulations that could impact their campaigns, making your message timely and relevant.
- 04
Propose a targeted campaign strategy
In your outreach, suggest a tailored marketing campaign that addresses their specific pain points, such as improving lead quality or reducing CAC. Use examples from similar fintech companies to illustrate potential outcomes, making your proposal concrete and actionable.
- 05
Set a follow-up timeline
After your initial outreach, schedule a follow-up one week later to check on their thoughts. If they express interest but have timing objections, propose a future date for a conversation that aligns with their planning cycles, ensuring you stay on their radar.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhance your lead quality
- Optimize your marketing spend
- Navigating compliance in fintech
Questions
- Why do heads of marketing in fintech ignore cold emails?
- Heads of Marketing in fintech often receive numerous cold emails and may ignore them if they don't immediately see relevance or value. They prioritize messages that address specific industry challenges or demonstrate a clear understanding of their marketing goals and regulatory environment.
- What marketing challenges do fintech companies face?
- Fintech companies frequently struggle with high customer acquisition costs, regulatory compliance in marketing practices, and the need for effective lead generation strategies. These challenges are compounded by the rapid evolution of the fintech landscape, requiring agile and innovative marketing approaches.
- How can I get a response from a fintech marketing leader?
- To engage a fintech marketing leader, tailor your outreach to address their specific pain points, such as compliance or lead generation. Providing insights on recent industry trends or offering solutions that align with their goals can capture their attention and increase the likelihood of a response.
- What resources do heads of marketing in fintech rely on?
- Heads of Marketing in fintech often utilize industry reports, market research, and competitor analysis to inform their strategies. They also leverage digital marketing tools and analytics to track campaign performance and optimize their marketing efforts based on real-time data.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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