How to sell to Heads of Marketing at Energy companies
Heads of Marketing in the Energy sector focus on brand awareness and customer engagement metrics as their primary success indicators. They respond positively to outreach that demonstrates a clear understanding of the unique challenges in promoting renewable energy solutions, such as the need for transparency and education in customer communications.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 550 energy company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- educating consumers about renewables
- navigating regulatory changes
- differentiating from competitors
- managing marketing budgets
The playbook
- 01
Identify recent sustainability initiatives
Research your target companies for any recent announcements related to sustainability projects or renewable energy initiatives. Use sources like company press releases or industry news sites. This context will help you frame your outreach around their current marketing goals.
- 02
Segment by regional energy regulations
Filter your list of prospects based on the specific energy regulations impacting their region. For instance, companies in states with aggressive renewable energy mandates may have different marketing needs. Tailor your messaging to address these localized challenges.
- 03
Highlight educational content strategies
Craft your email to showcase how your solution can enhance their educational content strategies around energy efficiency or renewable energy benefits. Mention how effective content can drive customer engagement and build trust in their brand.
- 04
Anticipate objections about budget constraints
Prepare to address budget concerns by providing insights into the ROI of investing in marketing tools that support energy education. Be ready to share examples of how other companies have successfully allocated marketing budgets to achieve measurable results.
- 05
Suggest a timing aligned with industry events
Reach out during key industry events, such as renewable energy conferences or Earth Day campaigns, when marketing efforts are heightened. Position your meeting request around these events to increase the likelihood of a positive response.
Can energy companies even receive your mail?
We measured the DNS of 550 energy companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 21.6% of 1–10-person companies against 85.8% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Engaging customers in renewables
- Boosting your energy brand
- Marketing strategies for solar
Questions
- Why do Heads of Marketing in energy ignore cold outreach?
- They often receive numerous pitches that don't align with their immediate priorities, especially if the outreach lacks specific knowledge of the energy sector's unique challenges. Personalization and relevance to current trends are key to capturing their attention.
- What marketing metrics do Heads of Marketing in energy focus on?
- They typically prioritize metrics such as customer engagement rates, lead conversion rates, and brand awareness. These metrics help them assess the effectiveness of their campaigns in educating consumers about renewable energy solutions.
- How can I make my outreach more relevant to energy marketers?
- Incorporate insights about recent industry trends or regulatory changes that could impact their marketing strategies. Tailoring your message to reflect their specific challenges in promoting renewable energy will make your outreach more appealing.
- What common mistakes do salespeople make when targeting energy marketers?
- Salespeople often overlook the importance of industry-specific knowledge, leading to generic pitches that fail to resonate. Failing to address the unique regulatory landscape or consumer education needs can result in missed opportunities.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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