How to sell to Heads of Marketing at E-commerce companies in Sweden
Heads of Marketing in E-commerce companies in Sweden are primarily measured on customer acquisition cost (CAC). They respond positively to outreach that demonstrates a clear understanding of their market dynamics, such as seasonal trends in online shopping or shifts in consumer behavior. Highlighting how your solution can optimize their marketing spend during peak sales periods will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- increasing customer acquisition costs
- high competition during sales seasons
- ineffective marketing campaigns
- limited budget for digital ads
The playbook
- 01
Identify seasonal sales spikes
Research the typical sales cycles for e-commerce brands in Sweden, focusing on major holidays and events. Use tools like Google Trends to spot when consumer interest peaks. Create a list of brands that are gearing up for these sales periods to tailor your outreach.
- 02
Analyze competitive marketing strategies
Look for case studies or reports on successful marketing campaigns by competitors in the Swedish e-commerce space. Identify common channels they use, such as social media ads or influencer partnerships, and note any gaps in their strategies that your solution could fill.
- 03
Craft a message around peak performance
Draft an email that references specific upcoming sales events and how your solution can help optimize their marketing efforts. Include insights about consumer behavior trends that relate to their target audience, positioning your offer as a timely solution.
- 04
Follow up on engagement metrics
If you receive a response, track their engagement metrics closely, such as open rates and click-through rates on your emails. If they show interest but do not book a call, send a follow-up email referencing their engagement, and reiterate your understanding of their upcoming challenges.
- 05
Leverage local e-commerce events
Identify and mention local e-commerce conferences or webinars happening in Sweden. Offer to discuss insights or trends from these events, positioning yourself as a knowledgeable resource. This can create a sense of urgency and relevance in your outreach.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Maximize your holiday sales
- Boost your marketing ROI
- Optimize for peak shopping seasons
Questions
- Why do Heads of Marketing in e-commerce ignore outreach about marketing tools?
- Heads of Marketing may ignore outreach if it lacks relevance to their current challenges or doesn't address their specific industry needs. They receive many generic messages daily, so personalization and a clear understanding of their market dynamics are crucial for engagement.
- What marketing metrics do Heads of Marketing prioritize?
- Heads of Marketing typically prioritize metrics like customer acquisition cost, return on ad spend, and conversion rates. They focus on data that directly impacts their marketing strategy and budget, making it essential for outreach to align with these key performance indicators.
- How can outreach be more effective for e-commerce marketers?
- Outreach can be more effective by demonstrating a deep understanding of their specific market challenges, such as seasonal trends or customer behavior shifts. Providing insights or solutions that directly address their pain points will increase the likelihood of a positive response.
- What objections do Heads of Marketing commonly have?
- Common objections include concerns about budget constraints, skepticism about the effectiveness of new solutions, and the challenge of integrating new tools with existing systems. Addressing these objections with clear value propositions and case studies can help alleviate their concerns.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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