How to sell to Heads of Marketing at E-commerce companies in France
Heads of Marketing at E-commerce companies in France are primarily measured on customer acquisition cost (CAC) and return on ad spend (ROAS). They respond to outreach that provides insights into optimizing digital marketing strategies or improving conversion rates. Understanding their current campaigns and challenges is crucial to capturing their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- low conversion rates
- ineffective ad spend
- poor social media engagement
The playbook
- 01
Identify recent funding events
Look for E-commerce brands in France that have recently secured funding. Use platforms like Crunchbase or PitchBook to filter for companies that raised funds in the last 3 months. This indicates they may be looking to scale their marketing efforts.
- 02
Analyze their digital presence
Examine the online activities of your identified targets, focusing on their social media engagement and website performance. Tools like SEMrush can help you assess their traffic and keywords. This data will help you tailor your outreach to their specific marketing strategies.
- 03
Craft a value-driven message
Create an email that highlights how your insights can reduce their CAC or enhance their ROAS. Reference specific challenges like high cart abandonment rates or low engagement on social media. This shows you understand their pain points and can provide actionable solutions.
- 04
Set a follow-up reminder for 5 days later
If you don’t receive a response, plan a follow-up email within 5 days. Use this opportunity to share a relevant case study or a recent trend in E-commerce marketing that could benefit them. This keeps the conversation focused on their needs.
- 05
Propose a specific time for a call
In your follow-up, suggest a specific date and time for a brief call, such as 'Would Thursday at 2 PM work for you?'. This encourages a quicker response and makes it easier for them to commit to a meeting.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing your ad spend efficiency
- Strategies to boost conversion rates
- Insights on reducing CAC
Questions
- Why do Heads of Marketing in E-commerce ignore cold outreach?
- Heads of Marketing often receive numerous outreach attempts daily, making it easy to overlook messages that don't immediately resonate with their current priorities. If your message doesn't address their specific pain points or provide clear benefits, it may be dismissed.
- What marketing challenges do E-commerce CMOs face?
- E-commerce CMOs frequently grapple with high customer acquisition costs and low conversion rates, especially in competitive markets. They also struggle with effectively measuring the ROI of their marketing campaigns, which can hinder strategic decision-making.
- How can I get a response from busy marketing heads?
- To engage busy marketing heads, focus on delivering value in your outreach. Highlight specific insights or industry trends that relate directly to their current challenges, and make your call to action clear and easy to respond to.
- What factors influence E-commerce marketing budgets?
- E-commerce marketing budgets are typically influenced by seasonal trends, product launches, and overall business growth. Additionally, the effectiveness of previous campaigns and competitive landscape assessments can lead to budget adjustments throughout the year.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site