How to sell to Founders at Fintech companies in United States
Founders in fintech are primarily measured on their startup's growth rate, often quantified by user acquisition metrics. They respond to outreach that demonstrates a clear understanding of the competitive landscape and their unique challenges, such as regulatory hurdles or technology integration issues. Showing insight into their specific market can prompt them to engage with you.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- regulatory compliance issues
- high user acquisition costs
- scaling technology infrastructure
- market competition pressure
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase or PitchBook to filter for fintech companies that have recently secured funding. Focus on those that raised between $1M and $10M, as they are likely looking to scale quickly and may need your services to support that growth.
- 02
Analyze team expansion announcements
Check LinkedIn for fintech companies that have recently announced hiring sprees, especially in product and engineering roles. This indicates they are ramping up operations and may be open to solutions that streamline processes or enhance their offerings.
- 03
Research their technology stack
Utilize tools like BuiltWith or SimilarTech to gather insights on the technology stack of your target companies. Understanding what platforms they currently use can help you tailor your outreach, addressing potential compatibility or integration concerns directly.
- 04
Address common regulatory challenges
Identify specific regulatory challenges that fintech startups face, such as compliance with AML or KYC regulations. In your outreach, acknowledge these pain points and offer insights or solutions that can ease their burden, showing you understand their operational hurdles.
- 05
Propose a strategic partnership
In your outreach, suggest a partnership that could enhance their product offerings or user experience. Clearly outline the mutual benefits and how your solution can help them achieve their growth targets, making it appealing for them to respond.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Scaling your fintech startup
- Enhancing user acquisition strategies
Questions
- Why do fintech founders often ignore cold outreach?
- Fintech founders are typically inundated with outreach from vendors and service providers. They often prioritize urgent operational issues over unsolicited offers, especially if the outreach lacks specific relevance to their current challenges or growth objectives.
- What common objections do fintech founders have?
- Founders often express concerns about the cost of new solutions, the time required for implementation, and the potential disruption to their existing operations. They need to see a clear ROI and minimal risk before considering new partnerships.
- How can I show value to fintech founders quickly?
- Demonstrating value quickly involves providing insights or data that directly relate to their current challenges. Sharing relevant case studies or industry benchmarks can help establish credibility and show that you understand the fintech landscape.
- What motivates fintech founders to engage with vendors?
- Fintech founders are motivated by solutions that can help them scale efficiently, reduce operational costs, or comply with regulations. They are more likely to engage when they see a clear alignment between their needs and the offerings presented.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site