How to sell to Founders at Fintech companies in United Kingdom
Founders in the UK fintech space are primarily measured on securing funding rounds to fuel growth. They respond to outreach that showcases a clear understanding of their current funding challenges, such as navigating investor expectations or optimizing cash flow management. Addressing these specific pain points can prompt them to engage with new opportunities.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- navigating investor expectations
- optimizing cash flow management
- scaling operations efficiently
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase or PitchBook to filter for UK fintech companies that have recently completed funding rounds. Focus on those that raised between £1M and £5M, as they may be looking for solutions to optimize their growth trajectory.
- 02
Highlight cash flow management challenges
Craft your message around the common pain points of cash flow management that founders face post-funding. Reference specific examples of how similar companies have struggled with scaling operations efficiently after securing investment.
- 03
Connect through industry events
Identify and attend fintech networking events in the UK where founders are likely to be present. Use Eventbrite or Meetup to find relevant gatherings and engage with attendees on their recent funding experiences.
- 04
Leverage mutual connections
Before reaching out, check LinkedIn for mutual connections who can introduce you to the founder. An introduction from a trusted contact increases the likelihood of a response and builds credibility.
- 05
Follow up after a week
If you haven't received a response, send a follow-up email one week later. Reference your initial message and include a recent article or insight about funding trends in fintech to re-engage their interest.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Funding insights for fintech founders
- Cash flow solutions for your growth
- Navigating your next funding round
Questions
- Why do fintech founders ignore cold outreach?
- Fintech founders often receive numerous cold emails daily, leading to email fatigue. They prioritize communications that directly address their immediate business challenges, such as funding needs or operational efficiency, rather than generic pitches.
- What common objections do fintech founders have?
- Founders may object to outreach by stating they are too busy or already have established partnerships. They often seek solutions that directly align with their current challenges, so highlighting relevant insights can help overcome these objections.
- How can I demonstrate value to a fintech founder?
- Demonstrating value involves showcasing an understanding of their specific challenges, such as managing investor relations or optimizing cash flow. Providing tailored insights or case studies that resonate with their current situation can capture their attention.
- What motivates fintech founders to engage with vendors?
- Fintech founders are motivated by solutions that promise to enhance their operational efficiency or improve their funding strategy. They are more likely to engage when outreach reflects a clear understanding of their unique market challenges.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site