How to sell to Founders at Fintech companies in Singapore
Founders in the fintech sector in Singapore prioritize rapid product-market fit, often measured by user acquisition rates. They respond to outreach that demonstrates a deep understanding of the regulatory landscape and how it impacts their payment or lending innovations. Highlighting specific compliance challenges they face can capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- compliance with new regulations
- scaling user acquisition
- managing investor expectations
- navigating market competition
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in Singapore that have recently secured funding. These founders are likely to be in growth mode and more open to solutions that can help scale their operations. Look for companies that raised funds in the last 3-6 months.
- 02
Pinpoint regulatory pain points
Research recent regulatory changes affecting fintech in Singapore. Tailor your outreach to address how your insights can help mitigate compliance risks. Founders often struggle with adapting to new regulations, so showcasing your understanding of these challenges can resonate strongly.
- 03
Leverage industry events
Identify upcoming fintech conferences or meetups in Singapore. Use these events as a trigger to reach out to founders, referencing the event and suggesting a brief chat to discuss insights from the gathering. Founders are more likely to respond when their peers are engaged in similar discussions.
- 04
Address common objections
Be prepared to counter objections related to budget constraints or prioritizing product development over external solutions. Clearly articulate how your insights can lead to cost savings or accelerated growth, making it easier for them to justify a conversation.
- 05
Follow up after major announcements
Monitor news for any significant announcements related to the fintech landscape in Singapore, such as regulatory updates or market shifts. After such announcements, reach out to founders to discuss how these changes might impact their strategy, increasing the likelihood of a response.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Scaling your user base
- Insights from recent funding
Questions
- Why do fintech founders ignore outreach about compliance tools?
- Fintech founders often prioritize immediate growth and user acquisition over compliance concerns, viewing them as secondary. They may feel overwhelmed by the volume of outreach and focus on solutions that directly impact their bottom line, leading to compliance tools being overlooked.
- What triggers a fintech founder to respond to cold outreach?
- A fintech founder is more likely to respond to outreach that directly addresses their current challenges, particularly those related to scaling operations or regulatory compliance. Demonstrating a clear understanding of their specific pain points and offering actionable insights can prompt engagement.
- How can I effectively engage with fintech founders in Singapore?
- Engaging fintech founders in Singapore requires a tailored approach that reflects local market dynamics. Highlighting recent regulatory changes or market trends while offering solutions that align with their growth objectives can create a compelling reason for them to engage.
- What are common misconceptions fintech founders have about external solutions?
- Many fintech founders believe that external solutions are too costly or time-consuming to implement, fearing they will distract from core product development. Overcoming this misconception involves clearly demonstrating the ROI and efficiency gains that can be achieved through the right partnerships.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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