How to sell to Founders at Fintech companies in Canada
Founders in the Canadian fintech sector are primarily measured on their company's growth rate. They respond positively to outreach that demonstrates a deep understanding of the regulatory challenges they face, particularly around compliance with evolving financial laws. Highlighting solutions that streamline compliance processes while fostering growth will capture their attention effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- regulatory compliance confusion
- funding utilization pressure
- rapid market changes
- scalability of technology
The playbook
- 01
Identify recent funding rounds
Search for Canadian fintech companies that have recently secured funding. Use platforms like Crunchbase or PitchBook to filter for companies that closed rounds in the last 3 months. This shows they are in a growth phase and likely open to solutions that can support their expansion.
- 02
Highlight compliance challenges
Craft your outreach to address specific compliance challenges faced by fintech founders, such as adapting to new regulations. Mention recent changes in Canadian financial regulations that could impact their operations. This demonstrates your understanding of their immediate pain points.
- 03
Utilize mutual connections
Leverage LinkedIn to identify mutual connections who can introduce you. Focus on connections that have worked with the fintech sector or have relevant experience in compliance. A warm introduction increases the likelihood of a positive response.
- 04
Follow up after industry events
Monitor fintech events in Canada and follow up with founders who attended. Reference specific sessions or speakers from the event in your outreach. This shows you are engaged with their industry and aware of their interests.
- 05
Propose a compliance strategy session
In your outreach, suggest a brief call to discuss compliance strategies tailored to their recent funding. Clearly state how this session could help them navigate their regulatory landscape effectively. Be specific about the value they would gain from this conversation.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Funding growth strategies
- Compliance insights for founders
Questions
- Why do founders in fintech often ignore cold outreach?
- Founders in fintech frequently receive a high volume of unsolicited messages, making them selective about whom they engage with. Many prioritize relationships built on trust or referrals over cold outreach, particularly when it comes to compliance-related discussions that require a deep understanding of their business.
- What common challenges do fintech founders face?
- Fintech founders commonly grapple with regulatory compliance, securing funding, and keeping pace with rapid technological advancements. They also face pressure to deliver scalable solutions while ensuring data security and maintaining customer trust, which can complicate decision-making.
- How can I make my outreach relevant to fintech founders?
- To make your outreach resonate, focus on specific regulatory challenges they face and propose tailored solutions. Highlight recent compliance changes in Canada, and connect them to the founder's business model. This shows you understand their unique context and challenges.
- What role does networking play for fintech founders?
- Networking is crucial for fintech founders as it opens doors to funding opportunities, partnerships, and mentorship. Many founders rely on their networks to navigate the complex regulatory landscape, making personal connections and referrals vital for successful outreach.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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