How to sell to Founders at Fintech companies in Australia
Founders in Australian fintech companies prioritize rapid scaling and securing investment. They respond to outreach that demonstrates a deep understanding of their unique challenges, such as navigating regulatory hurdles or optimizing user acquisition. A clear articulation of how your solution can enhance their growth trajectory or streamline operations will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- navigating regulatory changes
- high customer acquisition costs
- limited access to growth capital
- scaling technology infrastructure
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in Australia that have recently secured funding. Focus on those that raised between $1M and $10M, as they are likely looking to scale quickly and may be open to solutions that facilitate growth.
- 02
Explore regulatory compliance struggles
Research common regulatory challenges faced by fintech startups in Australia, such as AML/CTF compliance. Tailor your outreach to address how your expertise can alleviate these burdens, showing that you understand their operational landscape.
- 03
Leverage industry events
Identify upcoming fintech conferences or webinars in Australia. If a founder is speaking or attending, mention this in your outreach to establish common ground and demonstrate your engagement with their industry.
- 04
Address common objections about cost
Be prepared for pushback regarding budget constraints. Frame your value proposition around cost savings or revenue generation, using specific examples of how your solution has helped similar companies achieve financial efficiency.
- 05
Suggest a specific time for a call
In your outreach, propose a specific date and time for a call, ideally within a week. For example, suggest Thursday at 2 PM AEST, making it easier for them to say yes and reducing the back-and-forth of scheduling.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating fintech regulations
- Scaling your fintech startup
- Optimizing customer acquisition
Questions
- Why do founders in fintech hesitate to engage with cold outreach?
- Founders often receive numerous outreach messages and may perceive them as generic or irrelevant. They prioritize communications that demonstrate a clear understanding of their specific challenges and offer tailored solutions that align with their growth objectives.
- What are the common challenges faced by fintech founders in Australia?
- Fintech founders in Australia frequently grapple with regulatory compliance, high customer acquisition costs, and securing adequate funding. These challenges can hinder their ability to scale effectively and require innovative solutions to overcome.
- How can I effectively demonstrate value to fintech founders?
- To effectively demonstrate value, focus on specific pain points like compliance or customer acquisition. Use case studies or examples from similar companies to illustrate how your solution can provide tangible benefits, such as cost savings or increased efficiency.
- What role does timing play in outreach to fintech founders?
- Timing is crucial when reaching out to fintech founders. Engaging them shortly after they secure funding or launch a new product can increase the likelihood of a response, as they are often in a growth mindset and seeking solutions to support their expansion.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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