How to sell to Founders at E-commerce companies in Sweden
Founders of e-commerce companies in Sweden prioritize scaling their online store's revenue. They respond positively to outreach that addresses their specific challenges, such as optimizing customer acquisition and enhancing their brand's visibility. Demonstrating an understanding of the Swedish market and recent shifts in consumer behavior will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer acquisition costs
- difficulty in scaling operations
- limited brand visibility
- inefficient inventory management
The playbook
- 01
Identify recent funding rounds
Look for e-commerce companies in Sweden that have recently secured funding. Use platforms like Crunchbase or PitchBook to filter for companies that raised Series A or later. This indicates they have resources to invest in growth solutions.
- 02
Analyze their online presence
Evaluate the e-commerce websites of your identified companies. Check their site load speed, user experience, and SEO performance using tools like Google PageSpeed Insights. Note any areas where they might be struggling, which you can address in your outreach.
- 03
Leverage local market trends
Research current e-commerce trends in Sweden, focusing on consumer preferences and emerging technologies. Reference specific trends, like increased mobile shopping or sustainability concerns, in your messaging to resonate with the founders' strategic goals.
- 04
Anticipate common objections
Prepare for objections related to budget constraints or the perceived need for immediate ROI. Founders often worry about spending on unproven solutions, so be ready to discuss cost-effective strategies and potential long-term gains.
- 05
Suggest a specific time for a call
When reaching out, propose a specific time for a call, such as 'Would you be available for a 20-minute chat this Thursday at 2 PM?' This shows respect for their time and makes it easier for them to commit.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your e-commerce growth
- Navigating Sweden's online market
- Maximize your store's potential
Questions
- Why do founders in e-commerce ignore outreach about marketing tools?
- Founders often receive numerous outreach messages and may perceive marketing tools as unnecessary expenses. They might prioritize immediate operational needs over long-term marketing investments, especially if they are still testing their product-market fit.
- What challenges do e-commerce founders face in Sweden?
- E-commerce founders in Sweden often struggle with high competition and evolving consumer preferences. They also face logistical challenges related to shipping and returns, which can complicate their growth strategies.
- How can I stand out to e-commerce founders in Sweden?
- To stand out, tailor your outreach to address specific challenges in the Swedish market, such as sustainability or local consumer behavior. Highlighting your understanding of these nuances can make your message more relevant and compelling.
- What makes founders more likely to respond to cold outreach?
- Founders are more likely to respond if they see clear value in your message. Demonstrating knowledge of their business, offering insights on market trends, or suggesting actionable strategies can increase your chances of receiving a reply.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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