How to sell to IT Directors at Proptech companies
IT Directors in Proptech are primarily measured on system uptime and security compliance. They respond to outreach that clearly demonstrates an understanding of their current technology stack and the specific challenges of integrating new solutions without disrupting existing services. Highlighting how your solution enhances operational efficiency or reduces downtime will catch their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 518 proptech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- system downtime
- integration delays
- data security breaches
- software compatibility
The playbook
- 01
Identify recent tech upgrades
Research Proptech companies that have recently announced upgrades to their IT infrastructure or adopted new technologies. Use news articles or press releases to find companies that are currently investing in technology, as they are more likely to consider new solutions that enhance their existing systems.
- 02
Highlight integration challenges
Craft your outreach to focus on the common integration challenges faced by IT Directors in Proptech. Mention specific pain points like data migration issues or compatibility with existing rental platforms, which can resonate with their experiences and prompt a conversation.
- 03
Leverage industry-specific events
Target your outreach around industry events, such as Proptech conferences or webinars. If a company is attending or sponsoring, reach out to them with a message that ties your solution to the themes of the event, demonstrating your awareness of their current focus and priorities.
- 04
Address security compliance concerns
In your communication, proactively address common security compliance concerns that IT Directors face, such as data protection regulations. Offering insights or resources on how your solution can help them meet compliance requirements can create a compelling reason for them to engage.
- 05
Follow up on unresolved tech issues
After your initial outreach, follow up with companies experiencing unresolved tech issues, such as system outages or performance bottlenecks. This shows that you are attentive to their needs and can provide timely solutions that alleviate their current frustrations.
Can proptech companies even receive your mail?
We measured the DNS of 518 proptech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27% of 1–10-person companies against 55.6% of the largest — 29 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Overcoming integration challenges
- Enhancing system uptime
- Addressing security compliance
Questions
- Why do IT Directors in Proptech ignore cold outreach?
- IT Directors often receive numerous outreach attempts that lack relevance to their specific technology challenges. If the message does not directly address their current projects or pain points, they are likely to disregard it. Tailoring your message to their unique situation can improve engagement.
- What common objections do IT Directors have to new solutions?
- IT Directors frequently raise concerns about integration with existing systems, potential downtime during implementation, and the overall ROI of new technology. Addressing these objections upfront in your outreach can help build trust and open a dialogue.
- How can I demonstrate value to an IT Director?
- To demonstrate value, focus on specific outcomes relevant to IT Directors, such as improved system performance, enhanced security measures, or streamlined operations. Providing case studies or examples of similar companies that benefited from your solution can also be persuasive.
- What timing is best for reaching out to IT Directors?
- The best timing to reach out is often shortly after significant industry events or product launches when IT Directors are actively seeking solutions to enhance their technology stack. Additionally, reaching out during quarterly planning cycles can align your offerings with their strategic goals.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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