How to sell to Heads of Sales at Developer tools companies in Spain
Heads of Sales at developer tools companies in Spain are primarily measured on quarterly revenue growth. They respond positively to outreach that demonstrates a clear understanding of their sales process challenges, such as lengthy sales cycles or difficulties in onboarding new clients. Showing familiarity with the specific tools they use, like CI/CD or observability platforms, can significantly increase response rates.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- lengthy sales cycles
- client onboarding delays
- inefficient lead conversion
- team alignment on sales strategy
The playbook
- 01
Identify recent funding rounds
Filter for developer tools companies in Spain that have recently secured funding. Use platforms like Crunchbase to find firms that have raised capital in the last 3-6 months, as they are likely looking to invest in sales resources and tools.
- 02
Analyze their sales challenges
Research the sales strategies of your identified prospects by looking for interviews or press releases that mention their current goals. Focus on common pain points such as increasing lead conversion rates or shortening sales cycles, which you can address in your outreach.
- 03
Craft a message around CI/CD improvements
Draft an email that highlights how your solution can streamline CI/CD processes, thus enabling faster time-to-market for their products. Reference specific challenges developers face in their sales pitches, like integrating new tools or managing complex pipelines.
- 04
Follow up post-event engagement
If a prospect has attended a relevant industry event recently, reach out within a week to reference discussions or insights shared at that event. This shows you are engaged with their industry and can provide tailored solutions to their recent challenges.
- 05
Leverage mutual connections for introductions
Use LinkedIn to identify mutual connections who can introduce you to your target. A warm introduction from someone they trust can significantly increase your chances of securing a meeting, especially if that connection can speak to your expertise in developer tools.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your sales efficiency
- Streamline your sales process
- Insights for your sales team
Questions
- Why do Heads of Sales at developer tools companies ignore outreach?
- They often receive numerous pitches that don't address their specific sales challenges or industry context. If the outreach doesn’t demonstrate a clear understanding of their tools and processes, it is likely to be overlooked.
- What sales metrics are most important to Heads of Sales?
- Heads of Sales typically focus on metrics like quarterly revenue growth, lead conversion rates, and customer acquisition costs. They prioritize strategies that directly impact these metrics and improve overall sales performance.
- How can I demonstrate value to a Head of Sales?
- Demonstrating value requires showcasing a deep understanding of their sales process and presenting solutions that can directly address their pain points, such as reducing onboarding time or improving lead quality through better tools.
- What type of content resonates with Heads of Sales?
- Content that provides insights into improving sales efficiency, case studies on successful sales strategies, and trends in the developer tools market tends to resonate well. They appreciate actionable advice that can be implemented quickly.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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