How to sell to Heads of Sales at Agencies companies in Sweden
The Head of Sales at a marketing agency in Sweden is primarily measured on revenue growth and client retention. They respond to outreach that demonstrates a clear understanding of the unique challenges in the agency landscape, such as fluctuating project demands and the need for agile client communication. Highlighting how your solution can streamline these processes will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- inconsistent sales forecasting
- limited sales resources
- difficulty in managing client expectations
The playbook
- 01
Identify recent client wins
Search for agencies in Sweden that have recently won significant projects or awards. Use platforms like LinkedIn or industry news sites. Reach out to these agencies, as they may be looking to scale their sales efforts to capitalize on new opportunities.
- 02
Analyze team size and structure
Focus on agencies with a sales team of 5-15 people. This size often indicates they are established but still agile enough to consider new solutions. LinkedIn can provide insights into team composition and recent hires, which are critical for tailoring your outreach.
- 03
Highlight challenges of project-based sales
Craft your messaging around the common pain points of project-based sales, such as managing client expectations and maintaining consistent communication. Use specific examples from your research to illustrate how your solution can alleviate these issues and enhance client satisfaction.
- 04
Leverage seasonal trends
Consider the agency's project cycles, often peaking during certain seasons. Time your outreach just before these peaks, when they are more likely to be evaluating new tools to boost performance. This timing can increase the likelihood of a response.
- 05
Prepare for budget discussions
Be ready to address budget constraints typical in agency settings. Many Heads of Sales will have limited budgets for new tools. Prepare to discuss ROI clearly and how your solution can fit within their existing budget while delivering measurable results.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your agency's sales
- Simplifying client communication
- Navigating project-based sales
Questions
- Why do Heads of Sales at agencies prioritize client retention?
- Client retention is crucial for agencies as it directly impacts revenue stability and growth. High turnover can lead to increased acquisition costs and disrupt project continuity, making it essential for Heads of Sales to focus on maintaining strong client relationships.
- What common objections do Heads of Sales have regarding new sales tools?
- Heads of Sales often express concerns about the integration of new tools into existing workflows, potential disruptions during implementation, and the overall return on investment. Addressing these objections with clear use cases and success stories can help alleviate their fears.
- How can I make my outreach stand out to agency Heads of Sales?
- To stand out, ensure your outreach is highly relevant and tailored to the unique challenges faced by agencies. Use specific data or examples that resonate with their current situation, and avoid generic pitches that could apply to any industry.
- What metrics do agency Heads of Sales focus on?
- Agency Heads of Sales typically focus on metrics such as revenue growth, client acquisition costs, and client satisfaction scores. Understanding these metrics can help you frame your outreach in a way that aligns with their goals and priorities.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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