How to sell to Heads of Sales at Agencies companies in Spain
Heads of Sales at agencies in Spain focus on increasing client retention rates, which typically means they prioritize long-term relationships over quick wins. They respond best to outreach that highlights proven strategies for enhancing client satisfaction and demonstrates a clear understanding of the unique challenges faced by creative teams in delivering results for their clients.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- struggles with team alignment
- difficulty scaling sales efforts
- pressure to deliver quick results
The playbook
- 01
Identify agencies with recent client wins
Use platforms like LinkedIn to filter for agencies in Spain that have recently announced new client acquisitions. This indicates a potential need for additional sales support or services to maintain their growth momentum.
- 02
Analyze client feedback trends
Review online reviews and testimonials for the targeted agencies to identify common themes in client feedback. Highlighting these insights in your outreach can show your understanding of their current challenges and how you can help address them.
- 03
Connect through industry events
Look for upcoming marketing or agency-related events in Spain where these Heads of Sales might be attending. Mentioning a shared interest in a specific event in your outreach can create a natural connection and increase the likelihood of a response.
- 04
Address the challenge of talent retention
In your messaging, acknowledge the ongoing struggle agencies face in retaining top sales talent. Offer insights or solutions that could help them build a stronger sales team, which is a pressing concern for Heads of Sales in this industry.
- 05
Suggest a collaborative workshop
Propose a short workshop or brainstorming session focused on improving sales strategies for their agency. This offers immediate value and positions you as a partner rather than just a vendor, increasing the chances of securing a meeting.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting client retention strategies
- Navigating talent retention challenges
- Collaborative workshop invitation
Questions
- Why do Heads of Sales at agencies ignore outreach about generic sales tools?
- Heads of Sales at agencies often ignore generic outreach because they receive numerous pitches that do not address their specific needs. They prioritize solutions that demonstrate a deep understanding of their unique challenges, such as client retention and team management, rather than one-size-fits-all tools.
- What common mistakes do agencies make in their sales process?
- Agencies often struggle with aligning their sales and creative teams, leading to miscommunication and missed opportunities. Additionally, they may focus too much on acquiring new clients while neglecting existing ones, which can result in high turnover and lost revenue.
- How can I demonstrate value to a Head of Sales at an agency?
- To demonstrate value, provide insights tailored to their specific market challenges, such as improving client satisfaction or optimizing their sales processes. Sharing case studies or examples of similar agencies that have successfully navigated these issues can also resonate well.
- What are the key performance indicators for Heads of Sales in agencies?
- Key performance indicators for Heads of Sales in agencies typically include client retention rates, sales team productivity, and revenue growth from existing accounts. They are often measured on their ability to maintain long-term relationships while also driving new business.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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