How to sell to Heads of Sales at Agencies companies in Singapore
The Head of Sales at an agency in Singapore is primarily measured on revenue growth. They respond to outreach that demonstrates a clear understanding of the unique challenges in the agency world, such as high client turnover or the need for consistent lead generation. Understanding their specific pain points is crucial for capturing their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- inconsistent lead generation
- pressure to meet revenue targets
- staffing challenges
The playbook
- 01
Identify agencies with recent client losses
Use LinkedIn to filter for agencies in Singapore that have recently announced client losses or layoffs. These events can trigger a need for new sales strategies or support, making them more receptive to outreach.
- 02
Highlight solutions for client retention
Craft your email to focus on strategies that improve client retention for agencies. Use specific examples of how your approach has helped similar agencies maintain their client base during challenging times.
- 03
Mention recent industry awards or recognition
When reaching out, reference any recent awards or recognitions the agency has received. This shows you are familiar with their successes and positions your outreach as supportive rather than intrusive.
- 04
Follow up after key industry events
Plan your follow-ups around major industry events or conferences in Singapore. Timing your outreach shortly after these events can increase your chances of getting a response, as they may be reflecting on new insights and opportunities.
- 05
Prepare for objections about budget constraints
Anticipate objections related to budget limitations, especially during economic downturns. Prepare a response that emphasizes the ROI of your solutions and how they can lead to long-term savings or revenue growth.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Strategies for client retention
- Boost your agency's revenue
- Navigating client turnover
Questions
- Why do Heads of Sales at agencies ignore outreach about lead generation services?
- Heads of Sales may overlook outreach if they feel overwhelmed with existing demands or if they perceive the outreach as generic. They prioritize solutions that directly address their immediate pain points, such as client retention or revenue growth.
- What challenges do Heads of Sales face in a competitive agency landscape?
- In a competitive agency landscape, Heads of Sales often struggle with differentiating their services, managing client expectations, and maintaining a steady pipeline of leads. These challenges can lead to stress and a focus on immediate results over long-term strategies.
- How can I make my outreach stand out to agency sales leaders?
- To make your outreach stand out, tailor your message to address specific challenges faced by agency sales leaders, such as high turnover rates or fluctuating client demands. Personalization and relevance are key to capturing their attention.
- What factors influence the decision-making of Heads of Sales in agencies?
- Heads of Sales are influenced by factors such as the agency's current financial health, client feedback, and market trends. They often seek solutions that can provide quick wins while also considering long-term growth strategies.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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