How to sell to Heads of Marketing at Developer tools companies in United Kingdom
Heads of Marketing in developer tools companies aim to drive user engagement and lead generation through effective campaigns. They respond to outreach that demonstrates an understanding of their need for improved conversion rates and the challenges of integrating CI/CD pipelines into marketing workflows. Highlighting how your solution can enhance their current strategies will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low conversion rates
- ineffective lead nurturing
- integration issues with ci/cd
- lack of observability in campaigns
The playbook
- 01
Identify recent funding announcements
Filter for developer tools companies in the UK that have received funding in the last 6 months. This indicates they may be expanding their marketing efforts and looking for solutions to scale quickly. Use sources like TechCrunch or Crunchbase to find relevant announcements.
- 02
Research their marketing challenges
Look for specific pain points in their marketing strategy, such as low engagement rates or ineffective lead nurturing. Use LinkedIn to find posts or articles where the Head of Marketing discusses these issues, which will help you tailor your outreach.
- 03
Craft a message around integration efficiency
In your outreach, focus on how your solution can streamline their CI/CD processes and improve observability in their marketing campaigns. Mention specific features that can help them better track user engagement and conversion metrics, which are crucial for their role.
- 04
Address common objections about ROI
Prepare to counter objections related to the perceived high cost of new tools by providing insights on the long-term ROI of improved marketing efficiency. Be ready to share anecdotal evidence or case studies that demonstrate cost savings over time.
- 05
Follow up after key marketing events
Schedule follow-ups after major industry events or product launches, as these are times when marketing leaders are reassessing their strategies. Reference specific insights from these events in your follow-up to show you're engaged and informed.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your lead generation
- Streamlining your marketing efforts
- Enhance your CI/CD integration
Questions
- Why do Heads of Marketing ignore outreach about analytics tools?
- Heads of Marketing often receive numerous outreach messages, and if they perceive the tool as just another analytics solution without clear differentiation or ROI, they may ignore it. It's crucial to highlight specific benefits that align with their current challenges.
- What marketing metrics are Heads of Marketing most focused on?
- Heads of Marketing typically focus on metrics like customer acquisition cost, conversion rates, and engagement metrics. They need tools that can provide real-time data on these metrics to make informed decisions about their campaigns.
- How can I effectively engage with Heads of Marketing on LinkedIn?
- Engage with Heads of Marketing by commenting on their posts or sharing relevant industry insights. Providing value in your interactions can make them more receptive to your outreach when you eventually connect directly.
- What is the biggest challenge for Heads of Marketing in developer tools?
- A major challenge for Heads of Marketing in developer tools is effectively communicating the value of complex technical products to a non-technical audience. They often struggle with bridging the gap between product capabilities and customer needs.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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