How to sell to Heads of Marketing at Developer tools companies in Sweden
Heads of Marketing in Developer tools companies in Sweden are primarily measured on lead conversion rates. They respond to outreach that demonstrates a clear understanding of their product's unique challenges, such as the need for effective CI/CD pipelines or enhanced observability. Acknowledging their specific pain points can prompt them to engage with unfamiliar contacts.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low lead conversion rates
- ineffective marketing campaigns
- poor customer retention
- limited product visibility
The playbook
- 01
Identify teams launching new CI/CD features
Use platforms like Product Hunt or GitHub to find Developer tools companies that have recently announced CI/CD features. Filter your list to those based in Sweden. This shows you’re aware of their current initiatives and can position your outreach accordingly.
- 02
Segment by API platform users
Look for companies that explicitly mention API platform integration in their product descriptions. Create a list of these companies and prioritize outreach to those that are actively seeking to improve their API offerings, as they may be more receptive to discussions about enhancing their marketing strategies.
- 03
Address observability challenges directly
Craft your messaging to highlight how your insights can help improve their product's observability. Reference common issues like data visibility and user engagement that arise in Developer tools, which can resonate strongly with Heads of Marketing.
- 04
Leverage industry-specific events
Identify upcoming tech conferences or webinars in Sweden focused on Developer tools. Mention these events in your outreach to create a timely context for your message. This can also serve as a conversation starter, increasing the likelihood of a response.
- 05
Follow up with insights on lead conversion
After your initial outreach, send a follow-up email that includes a relevant article or case study about improving lead conversion rates specifically for Developer tools. This positions you as a knowledgeable resource and encourages further engagement.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your lead conversion
- Enhancing observability strategies
- Insights for API platform success
Questions
- Why do Heads of Marketing at Developer tools ignore cold outreach?
- Heads of Marketing often receive numerous outreach attempts daily, making it crucial for messages to stand out. Without a clear connection to their specific pain points, such as lead conversion challenges or product visibility issues, they may dismiss generic pitches. Personalization and relevance are key.
- What marketing strategies resonate with Developer tools companies?
- Developer tools companies typically respond well to strategies that emphasize technical benefits and user engagement. Highlighting case studies that demonstrate improved lead conversion through targeted campaigns can resonate more than traditional marketing tactics, as they seek measurable results.
- How can I demonstrate value to a Head of Marketing in this sector?
- To demonstrate value, provide insights tailored to their specific challenges, such as improving CI/CD processes or enhancing product observability. Sharing relevant industry trends or actionable strategies can show that you understand their needs and are invested in their success.
- What common objections do Heads of Marketing have?
- Common objections include concerns about the relevance of the outreach, skepticism about the effectiveness of proposed solutions, and a lack of time to engage with new vendors. Addressing these objections upfront in your messaging can help overcome initial resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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