How to sell to Heads of Marketing at Developer tools companies in Spain
Heads of Marketing in Developer tools are primarily measured on lead generation and conversion rates. They respond positively to outreach that demonstrates a clear understanding of their unique challenges, such as the need for effective content strategies that resonate with developers. Highlighting how your solution can help streamline their marketing efforts and improve engagement with a technical audience is key to capturing their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low lead quality
- ineffective content strategies
- high churn rates
- difficulty engaging developers
The playbook
- 01
Identify recent funding rounds
Filter your prospect list for companies in Spain that have received Series A or higher funding in the last six months. These companies are likely expanding their marketing efforts, making them more receptive to outreach that promises to enhance their visibility and lead acquisition.
- 02
Research their product updates
Look for recent announcements about new features or products from your target companies. Mentioning these updates in your outreach can demonstrate your familiarity with their offerings and position your solution as a complementary tool that enhances their recent innovations.
- 03
Connect on LinkedIn with a tailored note
Send a LinkedIn connection request to your prospects, including a personalized note referencing their recent product launch or a relevant industry trend. This approach helps establish rapport and opens the door for a more in-depth conversation about their marketing challenges.
- 04
Craft a value-driven email
Compose an email that addresses specific pain points like lead quality or developer engagement. Provide insights or strategies that have worked for similar companies in the developer tools space, showing that you understand their unique market dynamics.
- 05
Follow up with a case study
If you don't receive a response, send a follow-up email including a relevant case study that highlights how your solution has improved lead generation for a similar company. This reinforces your value proposition and encourages them to consider a conversation.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your lead generation
- Optimize developer engagement
- Insights for your marketing strategy
Questions
- Why do Heads of Marketing at developer tools companies often overlook outreach?
- Heads of Marketing may overlook outreach due to the overwhelming volume of messages they receive, often prioritizing communications that directly address their immediate challenges. If your outreach doesn't clearly articulate a solution to a specific pain point, it risks being ignored.
- What marketing challenges do Heads of Marketing in developer tools face?
- They often struggle with creating content that resonates with a technical audience, managing lead quality, and measuring the effectiveness of their campaigns. These challenges require targeted strategies that align closely with the needs of developers and tech professionals.
- How can I make my outreach stand out to Heads of Marketing?
- To stand out, tailor your messaging to address their specific pain points and industry trends. Use insights from their recent product launches or funding news to demonstrate relevance and show that you understand their market landscape.
- What types of solutions are Heads of Marketing in developer tools interested in?
- They are typically interested in solutions that enhance lead generation, improve content marketing effectiveness, and provide better insights into audience engagement. Tools that can help streamline their processes and improve ROI are particularly appealing.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site