How to sell to Heads of Marketing at Developer tools companies in Singapore
Heads of Marketing in developer tools companies in Singapore are primarily measured on customer acquisition and retention rates. They respond to outreach that clearly demonstrates an understanding of their unique challenges, such as effectively communicating product value in a competitive landscape. Highlighting insights on improving engagement through tailored messaging can capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- difficulty in communicating product value
- low customer engagement rates
- challenges in differentiating from competitors
- limited marketing resources post-layoffs
The playbook
- 01
Identify companies launching new CI/CD features
Use tools like Product Hunt or industry newsletters to find developer tools companies announcing new CI/CD features. Filter your list to include only those in Singapore. This indicates they may need enhanced marketing strategies to promote their new offerings.
- 02
Pinpoint marketing teams with recent layoffs
Search LinkedIn for announcements regarding layoffs within marketing teams at developer tools firms. Target these companies as they may be looking for external support to fill gaps left by departing staff, making your outreach timely and relevant.
- 03
Highlight pain points in API platform marketing
Craft your messaging to address common issues faced by marketing heads in promoting API platforms, such as customer education and differentiation from competitors. Use language that resonates with their specific challenges to increase the likelihood of engagement.
- 04
Leverage case studies from similar companies
Identify case studies from other developer tools companies that successfully improved their customer engagement through targeted marketing campaigns. Mention these examples in your outreach to illustrate your understanding of their industry and build credibility.
- 05
Send follow-ups after industry events
Track industry events in Singapore related to developer tools and send follow-ups to heads of marketing who attended. Reference specific sessions or speakers to create a connection and demonstrate your attentiveness to their interests.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting your API platform's visibility
- New strategies for customer engagement
- Insights on CI/CD marketing challenges
Questions
- Why do Heads of Marketing in developer tools ignore cold emails?
- Heads of Marketing often receive a high volume of outreach and may prioritize messages that address their specific industry challenges. If a cold email does not clearly relate to their immediate needs or lacks personalization, it is likely to be overlooked.
- What marketing metrics are most important for Heads of Marketing?
- Heads of Marketing focus on metrics like customer acquisition cost, customer lifetime value, and engagement rates. They analyze these metrics to assess the effectiveness of their campaigns and make data-driven decisions to optimize marketing strategies.
- How can I make my outreach more relevant to Heads of Marketing?
- To make your outreach relevant, research recent developments in their company and industry. Tailor your messaging to address their specific pain points, such as challenges in customer retention or product differentiation, to increase the chances of a response.
- What common challenges do Heads of Marketing face in developer tools?
- Heads of Marketing in developer tools often struggle with effectively communicating complex product features to a non-technical audience. They may also face competition from established players, making it crucial to highlight unique selling points in their marketing efforts.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site