How to sell to Heads of Marketing at Developer tools companies in Netherlands
Heads of Marketing in Developer tools companies in the Netherlands are primarily measured on lead generation metrics, specifically the number of qualified leads converted from campaigns. They respond positively to outreach that demonstrates an understanding of their unique challenges, such as navigating the complexities of promoting technical products to non-technical stakeholders.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low conversion rates
- misalignment with sales teams
- ineffective marketing channels
- limited budget for campaigns
The playbook
- 01
Identify recent funding announcements
Search for Developer tools companies in the Netherlands that have recently secured funding. These firms often ramp up their marketing efforts to capitalize on new resources, making them more receptive to outreach that offers innovative marketing solutions.
- 02
Segment by product focus
Filter your list to include companies that specialize in CI/CD or observability tools. Tailor your messaging to highlight how your insights can enhance their product positioning and customer engagement in a highly competitive market.
- 03
Highlight case studies on lead conversion
Craft your email to include specific case studies demonstrating how you helped similar companies improve their lead conversion rates. This shows that you understand the nuances of marketing in the tech space and can provide relevant solutions.
- 04
Address common objections upfront
Anticipate objections such as 'we're already working with another vendor' by including a brief comparison of your unique value proposition. This shows you recognize their existing partnerships while positioning yourself as a complementary resource.
- 05
Suggest a specific time for a call
In your follow-up, propose a specific time for a call, such as Tuesday or Thursday afternoon. This eliminates ambiguity and makes it easier for them to respond positively if they are interested.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your lead conversion
- Funding means new marketing strategies
- Navigating marketing for developer tools
Questions
- Why do Heads of Marketing in Developer tools ignore outreach?
- Heads of Marketing may ignore outreach if it lacks relevance to their specific challenges or does not demonstrate an understanding of their technical audience. They prioritize communications that provide actionable insights into improving their marketing strategies.
- What marketing strategies resonate with Developer tools CMOs?
- CMOs in Developer tools respond well to strategies that emphasize data-driven results and case studies. They appreciate insights that can help them effectively communicate complex product benefits to a diverse audience, including both technical and non-technical stakeholders.
- How can I make my outreach stand out to a Head of Marketing?
- To stand out, personalize your outreach by referencing specific product challenges faced by Developer tools companies. Use industry jargon appropriately and offer tailored solutions that directly address their pain points, such as lead generation or customer engagement.
- What timing is best for reaching out to Heads of Marketing?
- The best timing for outreach is typically at the beginning of the week, especially Monday or Tuesday mornings, when Heads of Marketing are planning their week. Avoid reaching out during major industry events or holidays when they may be preoccupied.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site