How to sell to Heads of Marketing at Construction companies
The Head of Marketing in construction is primarily measured on lead generation and conversion rates. They respond positively to outreach that demonstrates a clear understanding of industry-specific challenges like project timelines and contractor engagement. Highlighting how your solution can streamline communication with contractors or enhance project visibility will grab their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 564 construction company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- difficulty attracting qualified leads
- poor contractor communication
- ineffective digital marketing strategies
- long project timelines impacting marketing efforts
The playbook
- 01
Identify recent project completions
Use industry news platforms to find construction companies that have recently completed major projects. Filter for companies that have announced new contracts or expansions, as these indicate a need for increased marketing efforts to attract new clients.
- 02
Analyze their marketing channels
Review the marketing strategies of targeted companies by analyzing their website and social media presence. Look for gaps in their digital engagement or outdated content, which can indicate an opportunity for improvement that your outreach can address.
- 03
Highlight industry-specific challenges
Craft your outreach message to focus on common pain points in construction marketing, such as attracting qualified leads and managing contractor relationships. Use specific examples of how similar companies have overcome these challenges through effective marketing strategies.
- 04
Engage with their recent content
Before reaching out, comment on or share their recent posts on LinkedIn, especially those related to new projects or marketing initiatives. This shows genuine interest and helps establish rapport, making them more receptive to your outreach.
- 05
Propose a solution to a specific need
In your outreach, directly address a specific need you identified in their marketing strategy, such as enhancing lead tracking or improving contractor communication. Suggest a brief call to discuss how your insights can help them achieve better results in these areas.
Can construction companies even receive your mail?
We measured the DNS of 564 construction companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.2% of 1–10-person companies against 73% of the largest — 54 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your lead generation
- Improve contractor engagement
- Enhance your marketing strategy
Questions
- Why do Heads of Marketing in construction ignore outreach about generic marketing tools?
- Heads of Marketing in construction often receive numerous outreach messages. They tend to ignore those that don't address specific industry challenges, such as the need for targeted lead generation or contractor engagement. Tailoring your message to their unique circumstances increases the chances of a response.
- What marketing challenges do construction companies face?
- Construction companies frequently struggle with attracting qualified leads and maintaining effective communication with contractors. Additionally, they often deal with the complexities of marketing across various channels, which can lead to ineffective strategies and wasted resources.
- How can I demonstrate value in my outreach to construction marketers?
- To demonstrate value, focus on specific pain points that construction marketers face, such as lead generation and contractor communication. Providing insights or case studies that show how similar companies have successfully navigated these challenges can make your outreach more compelling.
- What timing is best for reaching out to construction marketing leaders?
- The best time to reach out is typically after they have completed a major project or during the planning phase of new projects. This is when they are likely evaluating their marketing strategies and looking for ways to improve lead generation and contractor engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site