How to sell to Heads of Marketing at Agencies companies in Spain
Heads of Marketing at agencies in Spain are primarily measured on client acquisition rates. They respond best to outreach that demonstrates a clear understanding of their unique challenges, such as navigating competitive landscapes and managing client expectations. Specific insights into their recent campaigns or industry trends can capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- inconsistent lead generation
- pressure to innovate
- balancing multiple client expectations
The playbook
- 01
Identify recent campaign launches
Use platforms like LinkedIn or industry news sites to find agencies that have recently launched new marketing campaigns. Filter for announcements within the last 30 days to ensure relevance. This gives you a timely entry point for your outreach.
- 02
Analyze client feedback trends
Look for reviews or case studies on platforms like Clutch or Google Reviews to identify common client complaints or praises. Highlighting these in your outreach can show that you understand their current client dynamics and are prepared to address specific issues.
- 03
Assess their competitive positioning
Research their main competitors and recent industry reports. Understanding where they stand in relation to competitors allows you to tailor your message to emphasize how your insights can help them differentiate themselves in the market.
- 04
Craft a narrative around client retention
Reference specific industry challenges related to client retention in your outreach. For example, mention how many agencies face difficulties in maintaining long-term relationships, and position your insights as solutions to these common problems.
- 05
Schedule follow-ups based on engagement
If they open your email but don’t respond, follow up within 3-5 days. Mention their recent campaign or feedback you discovered to reignite the conversation. This shows persistence and a genuine interest in their success.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Insights on client retention
- Navigating agency competition
- Trends in agency marketing
Questions
- Why do heads of marketing at agencies ignore outreach about analytics tools?
- They often feel overwhelmed by the number of tools available and may not see the immediate relevance to their current projects. If your outreach doesn’t clearly connect the tool to a specific pain point or recent challenge, it can easily be overlooked.
- What types of messages resonate with marketing heads in agencies?
- Messages that provide actionable insights or address specific challenges they face tend to resonate well. They appreciate data-driven recommendations that show an understanding of their unique environment rather than generic pitches.
- How can I stand out in a crowded inbox when contacting marketing heads?
- Personalization is key. Reference recent campaigns or specific industry challenges they are facing. Tailored messages that show you’ve done your homework are more likely to catch their attention than generic outreach.
- What common objections do marketing heads raise during outreach?
- They often cite budget constraints, existing vendor relationships, or a lack of time to consider new solutions. Addressing these objections directly in your outreach can help mitigate concerns and open the door for further discussion.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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