How to sell to Heads of Marketing at Agencies companies in Singapore
Heads of Marketing at agencies in Singapore are primarily measured by client retention rates. They respond positively to outreach that clearly demonstrates an understanding of their current campaigns and how external support can enhance their creative output. Highlighting specific challenges, like managing multiple client expectations, will resonate and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- overwhelmed by client demands
- ineffective campaign performance
- difficulty in showcasing ROI
The playbook
- 01
Identify agencies with recent client wins
Use LinkedIn to filter for marketing agencies in Singapore that have announced new client acquisitions in the last month. This indicates growth and potential need for additional marketing support, making them more receptive to outreach.
- 02
Analyze their recent campaigns
Review the agency's website and social media for recent campaigns. Identify any gaps or challenges in their messaging or execution, such as underperforming social media ads, that your outreach can address directly.
- 03
Craft a message around their current challenges
In your email, reference specific elements from their recent campaigns that could be improved. For instance, mention how their last campaign could benefit from enhanced analytics or targeting, showcasing your understanding of their situation.
- 04
Follow up after key industry events
Schedule follow-ups shortly after major marketing events or conferences in Singapore, as agencies often reassess their strategies afterward. Mention insights or trends discussed at the event that relate to their work to keep the conversation relevant.
- 05
Propose a strategic brainstorming session
In your outreach, suggest a brief call to brainstorm solutions for specific challenges they face. Position this as a collaborative opportunity, emphasizing that you want to understand their needs better and explore how you can support their goals.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing your latest campaign
- Strategies for client retention
- Tackling marketing challenges together
Questions
- Why do heads of marketing at agencies often ignore cold outreach?
- Heads of marketing at agencies are inundated with outreach and prioritize communications that directly address their specific challenges. If a message doesn’t demonstrate a clear understanding of their unique needs or provide immediate value, it’s likely to be overlooked.
- What types of solutions resonate with marketing agency leaders?
- Solutions that enhance creativity, streamline operations, or improve client engagement are particularly appealing. Agency leaders appreciate tools or services that can help them manage multiple projects efficiently while delivering measurable results to clients.
- How important is industry knowledge when reaching out to marketing heads?
- Industry knowledge is crucial. Heads of marketing expect vendors to understand the unique challenges of the agency landscape, including client management and competitive pressures. Demonstrating familiarity with industry trends can significantly increase engagement.
- What common objections do marketing agency heads have?
- Common objections include concerns about budget constraints, skepticism about the effectiveness of new solutions, and the belief that existing processes are sufficient. Addressing these objections proactively in outreach can improve response rates.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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