How to sell to Heads of Marketing at Agencies companies in Germany
Heads of Marketing at agencies in Germany are primarily measured on client retention rates. They respond positively to outreach that demonstrates a clear understanding of how to elevate their brand visibility and client engagement. Highlighting specific strategies that have successfully increased client loyalty in similar agencies will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- low client retention
- difficulty in showcasing ROI
- ineffective campaign strategies
- high competition in agency space
The playbook
- 01
Identify recent agency awards
Search for agencies that have recently won awards or recognitions in Germany. Use platforms like LinkedIn or industry websites to find announcements. This can serve as a conversation starter that shows you are aware of their achievements.
- 02
Analyze their social media campaigns
Review the agency's recent social media posts and campaigns. Identify any that have received significant engagement and note the themes or messages used. Tailor your outreach to address how your expertise can enhance their successful strategies.
- 03
Find common connections
Utilize LinkedIn to identify mutual connections who can provide an introduction. A warm introduction can significantly increase your chances of a response. Ensure that the connection has a strong understanding of your value proposition.
- 04
Monitor for client feedback
Look for any recent client feedback or testimonials shared by the agency online. This can give insight into their current challenges and successes. Address these specific points in your outreach to demonstrate relevance and understanding.
- 05
Follow up on engagement metrics
After sending your initial outreach, track engagement metrics such as email opens and link clicks. If they show interest but do not respond, follow up with a message referencing the specific content they engaged with, reinforcing the value you can bring.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your client retention
- Innovative strategies for agencies
- Enhance your campaign effectiveness
Questions
- Why do heads of marketing at agencies ignore cold outreach?
- Heads of marketing often receive numerous cold outreach attempts that lack personalization or relevance. They prioritize messages that demonstrate a clear understanding of their agency's unique challenges and opportunities. If outreach fails to connect on these points, it is likely to be overlooked.
- What challenges do heads of marketing face in agencies?
- Heads of marketing in agencies frequently grapple with maintaining client satisfaction while also driving new business. They must balance creative innovation with measurable results, making it crucial for them to find solutions that enhance both client relationships and campaign effectiveness.
- How can I effectively engage with agency marketing leaders?
- To engage effectively, focus on demonstrating a deep understanding of the agency's market position and recent achievements. Use specific examples of how your insights or services can address their current challenges, particularly in client retention and campaign success.
- What common objections do heads of marketing have regarding new partnerships?
- Common objections include concerns about the return on investment, the potential disruption to existing processes, and skepticism about the promises made by vendors. Addressing these objections with case studies or testimonials can help alleviate their concerns and foster trust.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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