How to sell to Founders at Legal tech companies
Founders in legal tech are primarily measured on user adoption rates. They respond to outreach that clearly demonstrates a deep understanding of legal workflows and the challenges of integrating new technology into traditional practices. Highlighting specific pain points, such as client onboarding delays, can make your outreach resonate and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 569 legal tech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- slow client onboarding
- inefficient contract management
- high client turnover
- resistance to adopting new technology
The playbook
- 01
Identify firms struggling with client onboarding
Use LinkedIn to search for legal tech companies with recent posts about client onboarding challenges. Focus on firms that mention high turnover rates or customer complaints in their updates. This will help you target those who are likely feeling the pressure to improve their processes.
- 02
Spot recent funding announcements
Monitor news outlets and platforms like Crunchbase for legal tech companies that have recently secured funding. These firms are often looking to scale quickly and may be more open to solutions that can enhance their operational efficiency.
- 03
Craft outreach highlighting integration challenges
In your email, directly address the integration hurdles that founders face when adopting new technology in law firms. Use specific examples of how your solution can streamline processes, reduce onboarding time, or improve client satisfaction to make your message more compelling.
- 04
Follow up with insights on legal trends
If you don’t receive a response, follow up with a brief email that shares insights on emerging trends in legal tech, such as AI in contract management. This positions you as a knowledgeable resource and can prompt a conversation about their needs.
- 05
Request a call after sharing a relevant case study
After your initial outreach, send a follow-up that includes a case study relevant to their specific pain points, such as improved client retention through better onboarding. Politely request a call to discuss how similar strategies could benefit their firm.
Can legal tech companies even receive your mail?
We measured the DNS of 569 legal tech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 24.3% of 1–10-person companies against 82.6% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving client onboarding
- Streamlining contract management
- Insights on legal tech trends
Questions
- Why do founders in legal tech ignore outreach about operational tools?
- Founders often receive numerous outreach messages and may overlook those that don't directly address their specific challenges. If your message doesn't immediately resonate with their current pain points, it risks being dismissed as irrelevant.
- What are common objections from legal tech founders?
- Founders may cite budget constraints, existing vendor relationships, or concerns about the time required for implementation as common objections. Understanding these objections and addressing them directly in your outreach can improve your chances of engagement.
- How can I effectively demonstrate value to legal tech founders?
- To demonstrate value, focus on quantifiable outcomes that resonate with their goals, such as reducing client onboarding time or increasing user adoption rates. Tailor your messaging to show how your solution aligns with their strategic objectives.
- What timing is best for outreach to legal tech founders?
- Reaching out shortly after a funding announcement or product launch can be effective, as founders are often actively seeking solutions to scale their operations. Additionally, targeting them during industry events can increase receptiveness to new ideas.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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