How to sell to Founders at Legal tech companies
Founders in legal tech are primarily measured on user adoption rates. They respond to outreach that clearly demonstrates a deep understanding of legal workflows and the challenges of integrating new technology into traditional practices. Highlighting specific pain points, such as client onboarding delays, can make your outreach resonate and prompt a response.
What actually hurts
- slow client onboarding
- inefficient contract management
- high client turnover
- resistance to adopting new technology
The playbook
- 01
Identify firms struggling with client onboarding
Use LinkedIn to search for legal tech companies with recent posts about client onboarding challenges. Focus on firms that mention high turnover rates or customer complaints in their updates. This will help you target those who are likely feeling the pressure to improve their processes.
- 02
Spot recent funding announcements
Monitor news outlets and platforms like Crunchbase for legal tech companies that have recently secured funding. These firms are often looking to scale quickly and may be more open to solutions that can enhance their operational efficiency.
- 03
Craft outreach highlighting integration challenges
In your email, directly address the integration hurdles that founders face when adopting new technology in law firms. Use specific examples of how your solution can streamline processes, reduce onboarding time, or improve client satisfaction to make your message more compelling.
- 04
Follow up with insights on legal trends
If you don’t receive a response, follow up with a brief email that shares insights on emerging trends in legal tech, such as AI in contract management. This positions you as a knowledgeable resource and can prompt a conversation about their needs.
- 05
Request a call after sharing a relevant case study
After your initial outreach, send a follow-up that includes a case study relevant to their specific pain points, such as improved client retention through better onboarding. Politely request a call to discuss how similar strategies could benefit their firm.
Subject lines that fit
- Improving client onboarding
- Streamlining contract management
- Insights on legal tech trends
Questions
- Why do founders in legal tech ignore outreach about operational tools?
- Founders often receive numerous outreach messages and may overlook those that don't directly address their specific challenges. If your message doesn't immediately resonate with their current pain points, it risks being dismissed as irrelevant.
- What are common objections from legal tech founders?
- Founders may cite budget constraints, existing vendor relationships, or concerns about the time required for implementation as common objections. Understanding these objections and addressing them directly in your outreach can improve your chances of engagement.
- How can I effectively demonstrate value to legal tech founders?
- To demonstrate value, focus on quantifiable outcomes that resonate with their goals, such as reducing client onboarding time or increasing user adoption rates. Tailor your messaging to show how your solution aligns with their strategic objectives.
- What timing is best for outreach to legal tech founders?
- Reaching out shortly after a funding announcement or product launch can be effective, as founders are often actively seeking solutions to scale their operations. Additionally, targeting them during industry events can increase receptiveness to new ideas.
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