How to sell to Founders at Developer tools companies in Sweden
Founders of developer tools companies in Sweden are often measured on product adoption rates. They respond to outreach that demonstrates an understanding of their unique challenges, such as scaling their API platform effectively or enhancing CI/CD processes. Highlighting specific solutions for these areas will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- slow product adoption
- integration complexities
- user feedback delays
- scaling infrastructure
The playbook
- 01
Identify recent funding rounds
Filter your list for developer tools companies in Sweden that have recently secured funding. Use platforms like Crunchbase to find this information. Founders are often eager to invest in solutions that can help them scale post-funding.
- 02
Analyze tech stack changes
Look for companies that have recently updated their tech stack, particularly around CI/CD tools. Use tools like BuiltWith or StackShare to identify these changes. Founders may be interested in solutions that complement their new technologies.
- 03
Spot growth in user base
Find developer tools companies with a noticeable increase in user base or active deployments. Use product analytics platforms to track this growth. A growing user base often leads to pain points that founders are keen to address.
- 04
Address integration challenges
Reach out with insights on common integration challenges faced by founders when scaling their API platforms. Highlight how these issues can lead to slowed development cycles, which is a pain point for many in this role.
- 05
Propose a solution for observability
In your outreach, suggest a tailored solution to enhance observability in their development processes. Founders are likely to respond to concrete examples of how improved observability can lead to faster troubleshooting and better user experiences.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Funding insights for growth
- Scaling your API platform
- Improving CI/CD efficiency
Questions
- Why do founders at developer tools companies ignore cold outreach?
- Founders often receive numerous outreach attempts, making them selective about responses. They prioritize messages that directly address their current challenges, such as scaling or integration issues, over generic pitches.
- What are the common pain points for founders in developer tools?
- Founders frequently face challenges like slow product adoption, integration complexities, and delays in user feedback. These pain points can impede growth and require targeted solutions to overcome.
- How can I catch the attention of a founder in Sweden?
- To engage a founder in Sweden, tailor your message to reflect an understanding of their specific market challenges. Highlight local industry trends and provide insights that resonate with their current goals and pain points.
- What types of solutions are founders looking for?
- Founders in developer tools are often looking for solutions that enhance scalability, improve CI/CD processes, and provide better observability. They value tools that can streamline operations and support rapid growth.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site