How to sell to Founders at Developer tools companies in Singapore
Founders of developer tools companies in Singapore prioritize rapid product iteration and user feedback. They are primarily measured on their product adoption rate. To capture their attention, demonstrate a clear understanding of their current pain points, such as integration challenges or user engagement metrics, which can lead to improved product offerings.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 587 developer tools company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration delays
- user feedback loops
- team scaling issues
- product adoption hurdles
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase or PitchBook to filter for developer tools startups in Singapore that have recently secured funding. This indicates growth and a potential need for scaling their operations or improving their product offerings, making them more receptive to outreach.
- 02
Research team expansion
Look for announcements or news articles about the company expanding their engineering or product teams. Founders are often focused on hiring talent to support growth, so mention how your solution can streamline their onboarding process for new hires.
- 03
Highlight integration pain points
Craft your messaging around common integration challenges faced by developer tools companies, particularly with CI/CD or observability. Founders are likely to resonate with specific examples of how these issues can hinder product performance and user satisfaction.
- 04
Leverage industry events
Identify upcoming tech meetups or conferences in Singapore focused on developer tools. Mentioning a shared connection to these events can establish rapport and show your genuine interest in their industry, increasing the likelihood of a response.
- 05
Follow up on engagement
After your initial outreach, track email opens and responses. If a founder engages but does not book a call, follow up with a message that references their specific pain points or recent company news, demonstrating your attention to their needs.
Can developer tools companies even receive your mail?
We measured the DNS of 587 developer tools companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 27.4% of 1–10-person companies against 94.9% of the largest — 68 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Scaling your engineering team
- Streamlining CI/CD processes
- Improving product adoption
Questions
- Why do founders in developer tools ignore outreach about support services?
- Founders often prioritize product development and may view support services as secondary until they encounter significant issues. They might also believe that their current solutions are sufficient, making them less receptive to new offerings unless a compelling need is highlighted.
- What challenges do founders face when adopting new technologies?
- Founders frequently struggle with the integration of new technologies into existing workflows. They may face resistance from their teams or find that new tools complicate rather than simplify their processes, leading to hesitation in adopting external solutions.
- How can outreach be tailored to resonate with founders?
- Outreach should focus on specific pain points relevant to their current projects, such as improving deployment speed or enhancing user feedback mechanisms. Providing concrete examples of how your solution has helped similar companies can also make your outreach more compelling.
- What factors influence a founder's decision to engage with a vendor?
- Founders are influenced by the potential return on investment, ease of integration, and the credibility of the vendor. They are more likely to engage if they see a clear alignment between their current challenges and the vendor's expertise in addressing those issues.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site