How to sell to Founders at Agencies companies in Spain
Founders at agencies in Spain prioritize client retention rates, as they directly impact revenue stability. They respond to outreach that demonstrates a clear understanding of their unique market challenges, such as managing creative talent and ensuring project profitability. A well-researched approach that acknowledges their specific agency model will increase your chances of getting a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- client turnover
- project overruns
- talent management issues
- budget constraints
The playbook
- 01
Identify agencies with high turnover
Research agencies in Spain that have recently lost major clients or have high employee turnover. Use LinkedIn and industry news sites to find this information. This indicates potential pain points where your solution could be valuable.
- 02
Highlight case studies of similar agencies
Craft your outreach to include case studies specifically from agencies that faced similar challenges. Focus on how your solution improved their client retention and project efficiency. This creates relatability and demonstrates your understanding of their industry.
- 03
Mention recent industry shifts
In your emails, reference recent trends affecting the agency landscape in Spain, such as shifts in digital marketing strategies or changes in consumer behavior. This shows that you are informed and can offer relevant solutions to adapt to these changes.
- 04
Address common objections upfront
Anticipate objections such as budget constraints or skepticism about ROI. Address these directly in your messaging by providing insights into cost-effective solutions and potential long-term benefits, which can help alleviate their concerns.
- 05
Suggest a specific time for a call
When requesting a call, propose specific times that accommodate their schedule, such as mid-week afternoons. This reduces back-and-forth and shows that you value their time, making it easier for them to say yes.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving client retention rates
- Navigating agency challenges
- Solutions for project efficiency
Questions
- Why do founders at agencies often ignore cold emails?
- Founders at agencies are inundated with outreach, making them selective about responses. They often ignore cold emails that lack personalization or do not directly address their specific challenges, such as client retention or project management.
- What common mistakes do sellers make when approaching agency founders?
- Sellers often fail to research the agency's specific market or needs, leading to generic pitches. Many do not showcase a clear understanding of the unique pressures agency founders face, such as managing creative talent and maintaining profitability.
- How can I make my outreach stand out to agency founders?
- To stand out, tailor your outreach to reflect the unique aspects of the agency's work and their challenges. Use relevant case studies and mention industry trends that resonate with their current situation, demonstrating that you understand their business.
- What factors influence a founder's decision to engage with a seller?
- A founder's decision to engage is influenced by the perceived relevance of the solution to their specific pain points, the credibility of the seller, and how well the outreach demonstrates an understanding of the agency's challenges and goals.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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