SoloRiff

How to sell to Founders at Agencies companies in Singapore

Founders at agencies in Singapore are primarily measured by client retention rates. They respond to outreach when they see a clear understanding of their unique challenges, such as managing creative talent and ensuring timely project delivery. Demonstrating awareness of the specific pressures of agency life can prompt a response from them.

Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.

What actually hurts

  • client retention issues
  • team burnout
  • project delivery delays

The playbook

  1. 01

    Identify agencies with recent client wins

    Use LinkedIn to filter for agencies in Singapore that have recently announced new client acquisitions. These agencies are likely to be in growth mode and may be more receptive to new partnerships that can help them scale their services.

  2. 02

    Highlight project management struggles

    Craft your outreach to emphasize common project management challenges faced by founders, such as missed deadlines or resource allocation issues. Acknowledge these pain points directly in your messaging to show you understand their day-to-day hurdles.

  3. 03

    Mention local industry events

    Reference any recent or upcoming local industry events in your outreach. Founders often attend these events to network and gain insights, making them more likely to engage with someone who demonstrates familiarity with the local scene.

  4. 04

    Address concerns about team burnout

    In your follow-up communication, bring up the topic of team burnout, a common issue in agencies. Offer insights or solutions that can help alleviate this concern, making your outreach relevant and timely.

  5. 05

    Suggest a collaborative brainstorming session

    Propose a brief call framed as a collaborative brainstorming session to discuss potential solutions for their ongoing challenges. Founders appreciate opportunities for creative dialogue, especially if they feel it could lead to actionable outcomes.

Can agencies companies even receive your mail?

We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.

1–10 employees
16.8%
11–50
26.3%
51–200
34.2%
201–1,000
50.9%
1,000+
55.4%

Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.

The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.

Where does your domain sit?

Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.

How this was measured

Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.

DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.

Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.

Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.

Measured 2026-09-03. Re-measured monthly.

The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.

Subject lines that fit

  • Navigating client retention challenges
  • Boosting your agency's project delivery
  • Addressing team burnout in agencies

Questions

Why do founders at agencies often ignore cold outreach?
Founders at agencies are inundated with outreach and often prioritize communications that are highly relevant to their current challenges. If your message doesn't quickly demonstrate an understanding of their unique pain points, it may be overlooked.
What motivates founders at agencies to engage with new vendors?
Founders are motivated to engage with new vendors when they see a clear alignment with their business goals, particularly around improving efficiency or enhancing creative output. Demonstrating a tangible benefit can capture their interest.
How can I make my outreach stand out to agency founders?
To stand out, tailor your message to reflect an understanding of the agency's specific projects or challenges. Use language that resonates with their daily experiences, and avoid generic pitches that could apply to any business.
What common objections do agency founders have regarding new partnerships?
Common objections include concerns about cost, the time required to onboard new solutions, and the potential disruption to existing workflows. Addressing these objections upfront can help facilitate a more productive conversation.

Or have it run itself

SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.

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