How to sell to Founders at Agencies companies in Netherlands
Founders of marketing and creative agencies in the Netherlands are primarily measured by client retention rates. They respond positively to outreach that demonstrates a clear understanding of their unique challenges, such as managing client expectations and scaling their teams effectively. Highlighting specific strategies to enhance client satisfaction can capture their interest and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high client turnover
- team burnout from overwork
- difficulty in scaling services
- managing client expectations
The playbook
- 01
Identify agencies with recent client wins
Use LinkedIn to filter for marketing and creative agencies in the Netherlands that have announced new client acquisitions in the last month. This indicates growth and potential need for support in scaling operations or enhancing service delivery.
- 02
Research recent industry trends
Look for articles or reports published in the last quarter that discuss challenges facing marketing agencies, such as adapting to digital transformation. Mentioning these trends in your outreach can show you understand the current landscape they operate in.
- 03
Highlight solutions for team scalability
Craft your message to focus on how your expertise can assist in managing increased workloads or improving team efficiency. Founders are often pressed for time and may respond to solutions that promise to streamline their operations.
- 04
Address common objections upfront
Anticipate objections such as budget constraints or previous negative experiences with vendors. Include a brief statement in your outreach that acknowledges these concerns and offers a low-risk trial or a success story from a similar agency.
- 05
Set a clear meeting time frame
In your follow-up, propose a specific timeframe for a brief call, such as 'Would you be available for a 20-minute chat next Tuesday or Wednesday?' This creates urgency and makes it easier for them to say yes.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Strategies for improving client retention
- Scaling your agency team effectively
- Navigating agency growth challenges
Questions
- Why do founders at agencies ignore outreach about operational tools?
- Founders often prioritize immediate client needs and may overlook outreach that doesn't directly address their current challenges. If the outreach doesn't clearly connect to enhancing client satisfaction or operational efficiency, it risks being dismissed.
- What common challenges do agency founders face?
- Agency founders frequently deal with high client turnover, managing team workloads, and adapting to rapid changes in digital marketing. They need solutions that can alleviate these pressures and support sustainable growth.
- How can I demonstrate value to agency founders?
- To effectively demonstrate value, focus on specific outcomes like reducing client churn or improving team productivity. Founders respond to clear, actionable insights that directly relate to their operational challenges.
- What is the best way to follow up with agency founders?
- A thoughtful follow-up that references your previous message and reiterates the value you can provide is effective. Be concise, respectful of their time, and suggest a specific date and time for a call to increase the chances of a response.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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