How to sell to Founders at Agencies companies in Australia
Founders of agencies in Australia prioritize client retention rates above all else, as their reputation hinges on satisfied customers. They respond to outreach that acknowledges their unique challenges, such as managing project timelines and resource allocation without sacrificing quality. Demonstrating an understanding of their operational pressures can prompt a response, especially if it aligns with improving their client relationships.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 558 agencies company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- client retention challenges
- resource allocation issues
- project management delays
- high employee turnover
The playbook
- 01
Identify recent client wins
Search for agencies that have recently announced new client partnerships or project launches. Use platforms like LinkedIn or industry news sites to find this information. This shows you're aware of their growth and can discuss how your offering can support their new projects.
- 02
Prioritize agencies with high turnover
Filter your list for agencies that have reported high employee turnover in the last year. This often indicates internal challenges that could affect client service. Tailor your outreach to address how your solution can stabilize their team dynamics and enhance client satisfaction.
- 03
Engage with their latest campaigns
Review recent campaigns or projects from your target agencies on social media or their websites. Reference specific elements of their work in your outreach to show genuine interest and understanding. This connection can be a compelling reason for them to respond.
- 04
Acknowledge common resource constraints
In your messaging, mention the common challenges agency founders face, such as limited time and resources to manage multiple client demands. Offer insights on how your solution can alleviate these pressures, making it clear you understand their daily challenges.
- 05
Suggest a time-sensitive opportunity
Propose a brief call to discuss how your solution can help them capitalize on their recent successes, especially if they have a pressing deadline or project. Highlighting urgency can increase the likelihood of them agreeing to a meeting.
Can agencies companies even receive your mail?
We measured the DNS of 558 agencies companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.8% of 1–10-person companies against 55.4% of the largest — 39 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Supporting your latest client win
- Tackling resource challenges together
- Let’s enhance your project efficiency
Questions
- Why do founders at agencies ignore outreach about project management tools?
- Founders often feel overwhelmed with their current workload and may perceive outreach as just another distraction. If the message doesn't immediately resonate with their specific pain points, they might dismiss it without further consideration.
- What common objections do founders have regarding new solutions?
- Founders frequently express concerns about the time and resources required to implement new solutions. They may also question the return on investment, especially if they are already stretched thin with existing commitments.
- How can I effectively engage agency founders on social media?
- Engaging agency founders on social media requires a focused approach. Comment on their posts with insightful feedback or questions that demonstrate your understanding of their work. This can create a more organic connection than direct messaging.
- What factors influence a founder's decision to respond to cold outreach?
- Founders are more likely to respond if they see a clear benefit to their current challenges. Tailored messaging that addresses their specific needs, such as improving client satisfaction or reducing project delays, can significantly increase engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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