How to sell to CTOs at SaaS companies in Spain
CTOs at SaaS companies in Spain are primarily measured on system uptime and performance. They respond positively to outreach that demonstrates a clear understanding of the challenges associated with scaling infrastructure and optimizing application performance. Highlighting solutions that enhance reliability or reduce downtime will capture their attention and prompt a response.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 559 saas company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- system downtime incidents
- infrastructure scaling issues
- performance bottlenecks
- team resource constraints
The playbook
- 01
Identify recent funding rounds
Use Crunchbase or PitchBook to filter for SaaS companies in Spain that have recently closed a funding round. These companies are likely to be investing in infrastructure improvements and looking for solutions that support their growth. Make a list of these companies to target.
- 02
Research technology stack changes
Look for companies that have announced migrations to new cloud providers or updates to their tech stack via tech blogs or LinkedIn posts. This indicates they're in a transition phase and may be open to new solutions that can enhance their current setup.
- 03
Leverage performance-related pain points
Craft your outreach to specifically address common performance issues such as latency or scalability challenges faced by SaaS companies. Acknowledge their current struggles and suggest how your insights or solutions can alleviate these issues.
- 04
Follow up post-event engagement
If the CTO has recently spoken at a SaaS conference or webinar, reference their insights in your follow-up. This shows that you are engaged with their work and can lead to a more meaningful conversation about their current challenges.
- 05
Propose a solution based on industry trends
In your outreach, mention specific trends in the SaaS industry, such as increasing demand for security compliance. Propose how your expertise aligns with these trends and can help them stay ahead of the curve.
Can saas companies even receive your mail?
We measured the DNS of 559 saas companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 16.7% of 1–10-person companies against 80.9% of the largest — 64 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing your system uptime
- Scaling your SaaS infrastructure
- Addressing performance challenges
Questions
- Why do CTOs at SaaS companies in Spain ignore outreach about performance tools?
- CTOs often receive numerous outreach messages daily, making it challenging to stand out. If the outreach fails to address specific pain points or demonstrate a clear understanding of their unique challenges, it is likely to be overlooked.
- What triggers a CTO to respond to cold outreach?
- CTOs are more inclined to respond when outreach includes tailored insights that directly relate to their current projects or challenges. Demonstrating knowledge of their recent initiatives or industry trends can significantly increase engagement.
- How can I demonstrate value to a SaaS CTO quickly?
- To quickly demonstrate value, reference specific outcomes from similar companies that have successfully implemented solutions to common issues such as downtime or performance degradation. Clear, concise examples resonate well with CTOs.
- What common objections do CTOs have regarding new solutions?
- CTOs often raise concerns about integration complexity, potential disruptions to existing systems, and the ROI of new solutions. Addressing these objections upfront in your outreach can help alleviate their concerns and open the door for further discussion.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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