How to sell to CTOs at Fintech companies in United Kingdom
CTOs in fintech companies in the UK are primarily measured on the speed of product development cycles. They respond to outreach that demonstrates a clear understanding of their tech stack challenges, such as integration complexities or scalability issues. Addressing their specific pain points can lead to meaningful engagement and potential collaboration.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- integration complexities
- regulatory compliance headaches
- scalability issues
- long product development cycles
The playbook
- 01
Identify recent funding rounds
Use platforms like Crunchbase to filter for fintech companies in the UK that have recently secured funding. Target companies that have received Series A or B funding, as they are likely to be scaling and investing in technology enhancements.
- 02
Research tech stack changes
Investigate any recent changes in the technology stack of your target companies using tools like BuiltWith or StackShare. If you find a company has switched to a cloud-based solution, tailor your outreach to discuss integration benefits.
- 03
Address compliance challenges
Craft your messaging to highlight solutions for compliance issues specific to fintech. CTOs often prioritize regulatory compliance, so mention how your offering can simplify adherence to new regulations or reduce audit risks.
- 04
Leverage industry events
Identify upcoming fintech conferences or webinars in the UK where CTOs are likely to be present. Mention these events in your outreach to create a sense of urgency and relevance, as they may be seeking solutions to challenges discussed there.
- 05
Follow up with industry insights
After your initial outreach, send a follow-up email with insights on emerging fintech trends or technologies that could impact their business. This positions you as a knowledgeable partner rather than just a vendor, increasing the chances of a response.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Funding round insights
- Tech stack evolution
- Compliance solutions for fintech
Questions
- Why do CTOs in fintech ignore unsolicited emails?
- CTOs often receive numerous unsolicited emails daily, making it easy to overlook messages that don't immediately address their specific challenges or needs. They prioritize communications that showcase a clear understanding of their industry and how solutions can directly alleviate their pain points.
- What challenges do CTOs face when scaling technology?
- CTOs in fintech frequently grapple with ensuring their technology can handle increased user demand while maintaining security and compliance. They also face pressure to innovate quickly, which can lead to technical debt if not managed properly.
- How can I get a CTO's attention in a crowded market?
- To capture a CTO's attention, focus on delivering personalized insights that address their current challenges. Use industry-specific language and reference recent developments in their company or the fintech sector to demonstrate relevance and understanding.
- What role do partnerships play for fintech CTOs?
- Partnerships are crucial for fintech CTOs as they often look for external expertise to enhance their offerings. Collaborating with technology providers can help them accelerate product development, access new markets, and stay compliant with regulations.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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