How to sell to CTOs at Fintech companies in Spain
CTOs in Spain's fintech sector are primarily measured on system uptime and security compliance. They respond to outreach that demonstrates a clear understanding of recent regulatory changes affecting their payment systems, which can lead to costly downtime if not addressed promptly. Tailoring your approach to highlight how your solution mitigates these risks will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- system downtime during compliance audits
- delays in product rollout due to regulation
- increased scrutiny from regulators
- high costs of non-compliance penalties
The playbook
- 01
Identify recent regulatory updates
Research the latest regulations impacting fintech in Spain, particularly those related to payments and data security. Use sources like the Bank of Spain or fintech news outlets. Tailor your messaging to show how your solution helps ensure compliance with these new rules.
- 02
Target companies with recent funding
Filter your list for fintech companies in Spain that have secured funding in the last six months. Companies receiving funding are often looking to scale and improve their technology stack, making them more receptive to new solutions.
- 03
Highlight downtime risks in outreach
Craft your outreach to emphasize the risks of system downtime associated with non-compliance. Use specific examples of how other companies faced penalties or service interruptions due to regulatory oversights, making the urgency clear.
- 04
Follow up after industry events
Monitor industry events or webinars in fintech and follow up with attendees. Reference discussions or insights shared during these events in your outreach to demonstrate your engagement with the community and relevance to their current challenges.
- 05
Schedule calls post-regulatory announcements
Timing is crucial. Aim to schedule calls within a week after major regulatory announcements, as CTOs will be assessing their compliance strategies. Mention these announcements in your emails to create urgency and relevance.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Navigating new fintech regulations
- Mitigating compliance risks
- Ensuring uptime with new rules
Questions
- Why do CTOs in fintech avoid cold outreach?
- CTOs often receive a high volume of cold outreach, making them selective about responses. They prioritize messages that directly address their current challenges, such as compliance and system reliability, rather than generic pitches.
- What compliance challenges do fintech CTOs face?
- CTOs deal with rapidly changing regulations that require constant updates to technology and processes. They must ensure their systems are secure and compliant to avoid penalties, which can be resource-intensive and complex.
- How can I demonstrate value to a fintech CTO?
- To demonstrate value, focus on specific pain points like compliance and uptime. Provide insights into how your solution can reduce risks or streamline processes, rather than just listing features. Tailored case studies can be effective.
- What triggers a CTO's interest in new solutions?
- CTOs are often triggered by regulatory changes, system failures, or significant shifts in market demand. Highlighting how your solution addresses these specific triggers can capture their attention and prompt further discussion.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site