How to sell to CTOs at Fintech companies in Netherlands
CTOs in the fintech industry in the Netherlands prioritize system reliability above all else, measured by uptime percentage. They respond to outreach that demonstrates a clear understanding of their tech stack's pain points, such as integration challenges with payment gateways or compliance issues with lending regulations. Highlighting solutions that enhance system performance or streamline integrations will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- system downtime
- integration failures
- regulatory compliance headaches
- legacy technology limitations
The playbook
- 01
Identify recent funding rounds
Filter your target list for fintech companies in the Netherlands that secured funding in the last six months. These companies are often looking to scale their technology and may be open to improving their systems to handle increased demand.
- 02
Research current tech stack
Use LinkedIn and company websites to identify the technologies currently in use by your target companies. Focus on those using outdated systems or facing integration issues, as these are more likely to be receptive to new solutions that promise efficiency.
- 03
Highlight compliance challenges
Craft your outreach to address specific compliance challenges faced by fintech CTOs. Mention recent regulatory changes in the Netherlands and how your solution can help them stay compliant while improving system reliability.
- 04
Connect through industry events
Look for upcoming fintech conferences or webinars in the Netherlands. Engage with your target CTOs during these events, either through speaking opportunities or by participating in discussions, to build rapport before reaching out directly.
- 05
Follow up with integration success stories
After your initial outreach, follow up by sharing case studies that showcase successful integrations with similar fintech companies. Emphasize how these integrations improved their system uptime and reduced operational headaches.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Enhancing system reliability
- Navigating fintech compliance
- Scaling your tech stack
Questions
- Why do fintech CTOs dismiss outreach about new technologies?
- Fintech CTOs often receive numerous pitches that do not address their specific pain points or industry challenges. If outreach is generic or lacks a clear connection to their current technology stack and compliance issues, it is likely to be ignored.
- What compliance issues are top of mind for fintech CTOs?
- CTOs in fintech are particularly concerned with data privacy regulations, anti-money laundering (AML) compliance, and ensuring that their systems can adapt to evolving regulatory requirements. They need solutions that not only address these issues but also enhance operational efficiency.
- How can I make my outreach stand out to a fintech CTO?
- To stand out, tailor your messaging to address specific challenges faced by fintech CTOs, such as integration issues with payment systems or the need for enhanced security measures. Providing insights or solutions that are relevant to their current projects will increase engagement.
- What triggers a fintech CTO to consider new technology?
- A fintech CTO may consider new technology when facing system failures, experiencing growth that outpaces current infrastructure, or needing to comply with new regulations. Highlighting how your solution can alleviate these pressures can prompt them to engage.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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