How to sell to CTOs at Fintech companies in Canada
CTOs in Canadian fintech companies prioritize system reliability and speed of deployment. They are measured on uptime percentages and project delivery timelines, making them responsive to solutions that can enhance operational efficiency. Demonstrating an understanding of their specific tech stack and recent integration challenges will resonate, as they seek partners who can alleviate pressure on their development teams.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- system downtime complaints
- slow deployment cycles
- integration compatibility issues
- team burnout from project delays
The playbook
- 01
Identify recent funding announcements
Filter for fintech companies in Canada that have received funding in the last 3 months. These companies are likely expanding and may need scalable tech solutions. Use platforms like Crunchbase to gather this data.
- 02
Research their tech stack
Look for information on the technologies these CTOs are currently using, like specific payment processors or cloud services. Platforms like StackShare can provide insights into their tech choices, which you can reference in your outreach.
- 03
Highlight integration challenges
Craft your message to address common integration issues faced by CTOs, such as delays in deployment or compatibility with existing systems. Mentioning a specific challenge they may be experiencing can capture their attention.
- 04
Leverage industry events
Identify upcoming fintech conferences or webinars in Canada where these CTOs might be speaking or attending. Use these events as a context to reach out, referencing their participation to establish a connection.
- 05
Follow up with insights on scalability
If you don't hear back, follow up with an email that includes a relevant case study or insight on how your solution has helped similar fintech companies scale their operations efficiently. This shows you understand their growth ambitions.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Funding and tech growth
- Scaling your fintech solutions
- Tackling integration challenges
Questions
- Why do CTOs in fintech avoid cold outreach?
- CTOs often receive numerous unsolicited messages daily, leading them to prioritize connections with known vendors or referrals. They are focused on immediate tech challenges and may overlook cold outreach that lacks specific relevance to their current projects.
- What common objections do CTOs raise?
- CTOs frequently express concerns about the ROI of new solutions, the time required for implementation, and potential disruptions to existing workflows. Addressing these objections upfront can help in gaining their attention and trust.
- How can I demonstrate value to a fintech CTO?
- To demonstrate value, present case studies that showcase measurable outcomes from similar fintech implementations. Highlighting how your solution has improved uptime or accelerated project timelines can resonate with their performance metrics.
- What recent trends are CTOs in fintech focusing on?
- CTOs in fintech are increasingly focused on enhancing cybersecurity measures, optimizing cloud infrastructure, and ensuring compliance with evolving regulations. Staying informed about these trends can help tailor your outreach effectively.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site