SoloRiff

How to sell to CTOs at E-commerce companies in Spain

CTOs in e-commerce companies in Spain are primarily measured on system uptime and performance metrics. They respond to outreach that demonstrates a clear understanding of the technical challenges in scaling online stores, particularly around integration and security. Addressing their specific pain points directly in outreach will capture their attention and increase response rates.

Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.

What actually hurts

  • system downtime during peak sales
  • integration issues with new platforms
  • data security compliance challenges
  • high cart abandonment rates

The playbook

  1. 01

    Identify recent platform migrations

    Search for e-commerce companies in Spain that have recently migrated to platforms like Shopify. Use news sources and industry reports to find announcements. Target these companies, as they may be looking for solutions to optimize their new systems.

  2. 02

    Highlight security compliance needs

    Craft your outreach to emphasize security compliance, particularly GDPR, which is critical for Spanish e-commerce. Mention specific compliance challenges that arise during high traffic periods, as this resonates with their operational concerns.

  3. 03

    Reference performance optimization

    Include insights on performance optimization in your messaging. For example, discuss how certain technologies can enhance load times during peak shopping seasons. This aligns with their goals of improving customer experience and retention.

  4. 04

    Engage during budget planning cycles

    Time your outreach to coincide with the budget planning cycles, typically in Q4. CTOs are more receptive to new solutions when they are allocating resources for the next fiscal year, making them more open to discussions.

  5. 05

    Prepare for objections about integration costs

    Anticipate objections regarding the costs of new integrations. Be ready to discuss the long-term savings and efficiencies your solution can bring, which can help alleviate concerns about initial expenditures.

Can e-commerce companies even receive your mail?

We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.

1–10 employees
19.6%
11–50
31.4%
51–200
51.3%
201–1,000
65%
1,000+
67.5%

Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.

The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.

Where does your domain sit?

Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.

How this was measured

Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.

DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.

Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.

Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.

Measured 2026-09-03. Re-measured monthly.

The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.

Subject lines that fit

  • Optimizing your e-commerce platform
  • Security compliance for online stores
  • Performance boosts for peak seasons

Questions

Why do CTOs in e-commerce avoid cold outreach?
CTOs often receive numerous cold outreach attempts that lack relevance to their specific challenges. They prioritize solutions that directly address their pressing issues, such as system performance and security, making generic pitches less effective.
What specific challenges do CTOs face during holiday seasons?
During holiday seasons, CTOs must manage increased traffic, ensuring their systems can handle peak loads without downtime. They also face challenges related to inventory management and real-time data analytics, which can strain existing resources.
How can outreach be more relevant to CTOs in e-commerce?
Outreach can be more relevant by focusing on specific pain points such as system integration, compliance with regulations, and performance metrics during high-traffic periods. Tailoring messages to these issues shows a deeper understanding of their needs.
What are common objections from CTOs regarding new technologies?
Common objections from CTOs include concerns about integration costs, potential downtime during implementation, and the learning curve for their teams. Addressing these concerns upfront in your outreach can facilitate more productive conversations.

Or have it run itself

SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.

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