How to sell to CTOs at E-commerce companies in Singapore
CTOs in Singapore's e-commerce sector prioritize website uptime and speed, as these directly impact sales. They respond to outreach that demonstrates a clear understanding of their tech stack, particularly around Shopify integrations and performance optimization. Highlighting solutions that enhance site reliability or reduce downtime will resonate strongly with them.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 578 e-commerce company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- website downtime complaints
- slow page load issues
- integration headaches with Shopify
- customer experience degradation
The playbook
- 01
Identify recent downtime incidents
Search for news articles or social media posts about recent outages affecting e-commerce platforms in Singapore. Focus on companies that have publicly acknowledged these issues, as they might be more open to discussing solutions that prevent future occurrences.
- 02
Research their tech stack
Use tools like BuiltWith or SimilarTech to analyze the technology stack of your target e-commerce companies. Look for specific integrations with Shopify or other platforms that could indicate pain points related to performance or scalability.
- 03
Highlight performance metrics
Craft your outreach to emphasize performance metrics, such as load times and uptime percentages. Reference specific data points that align with their current tech stack to demonstrate your understanding of their operational challenges.
- 04
Connect during peak shopping seasons
Time your outreach around major shopping events in Singapore, like Singles' Day or Black Friday. CTOs are more likely to engage when they are preparing for increased traffic, making them receptive to solutions that enhance site performance.
- 05
Address integration challenges
Anticipate objections related to integration with existing systems. Prepare to discuss how your solution can seamlessly integrate with their current Shopify setup, addressing potential concerns about implementation and disruption.
Can e-commerce companies even receive your mail?
We measured the DNS of 578 e-commerce companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.6% of 1–10-person companies against 67.5% of the largest — 48 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your site’s uptime
- Optimize your Shopify performance
- Solutions for e-commerce downtime
Questions
- Why do CTOs at e-commerce companies hesitate to engage with cold outreach?
- CTOs often receive numerous outreach messages, making them selective about responses. They prioritize communications that clearly demonstrate an understanding of their specific challenges, especially those related to site performance and customer experience.
- What common objections do e-commerce CTOs have about new solutions?
- CTOs frequently raise concerns about integration with existing systems and the potential for disruption during implementation. They are also wary of solutions that do not provide clear ROI or tangible benefits to their operations.
- How can I demonstrate value to a CTO in e-commerce?
- Focus on showcasing case studies or examples where your solution has significantly improved site performance or reduced downtime for similar e-commerce companies. Highlight specific metrics that resonate with their goals.
- What timing is best for outreach to e-commerce CTOs?
- Engaging with CTOs before major sales events or during peak shopping seasons is ideal. They are more likely to consider solutions that enhance performance to prepare for increased traffic during these critical periods.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site