What's next to the segment you already sell to?
Describe your buyer in plain words. This maps the adjacent segments — buyers with the same pain but a different job title, industry or market — and gives you the filters to find each one. Useful when your current segment is running dry, or before it does.
Questions
- What is an ideal customer profile?
- The description of a company and a person inside it who buys quickly, stays, and does not need convincing that the problem exists. Useful ICPs are narrow enough to change what you write — a job title, an industry, a company size and a situation, not "B2B SaaS".
- Why look for adjacent segments at all?
- Because the first one runs out. Any segment has a finite number of companies, and when outbound to it stops producing replies the usual reason is that you have already contacted everyone in it. An adjacent segment shares the pain but not the people.
- How narrow should a segment be?
- Narrow enough that one email could be sent to everyone in it without sounding generic. If you cannot write a first line that is true of the whole segment and only of that segment, it is still two segments.
- What do I do with these filters?
- They are the search criteria — job titles, industries, geographies, headcount ranges — that a contact database understands. Take them to whatever sourcing tool you use, or let an agent run them continuously.
SoloRiff does this every day
It finds adjacent segments on its own when a track runs out of people, spins up a new outreach campaign for it, and keeps going — instead of quietly going silent.
Try it on your site