How to sell to IT Directors at Construction companies
IT Directors in construction are measured on system uptime and project delivery timelines. They respond to outreach that addresses specific pain points like integration challenges with legacy systems. Demonstrating an understanding of their need for seamless data flow between construction management software and other tools will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 564 construction company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- data integration issues
- system downtime during projects
- regulatory compliance challenges
- manual data entry errors
The playbook
- 01
Identify projects with recent tech upgrades
Look for construction firms that have announced recent technology upgrades or digital transformation initiatives. Use industry news sites or LinkedIn to find announcements. Targeting firms investing in tech indicates they are open to new solutions.
- 02
Highlight integration with existing tools
Craft your outreach to emphasize how your solution integrates with common construction management tools like Procore or Buildertrend. Mention specific features that ease data transfer and reduce manual entry, addressing the IT Director’s concerns about downtime.
- 03
Address compliance and security concerns
Acknowledge the importance of data security and compliance with regulations in construction. Include in your message how your solution meets industry standards, which is crucial for IT Directors who are often tasked with safeguarding sensitive project data.
- 04
Use case studies from similar firms
Include case studies from other construction companies that have successfully implemented your solution. Highlight measurable outcomes, such as reduced project delays or improved system performance, which will resonate with an IT Director’s focus on efficiency.
- 05
Set a specific follow-up date
In your initial outreach, propose a follow-up call within a week. Be specific about the date and time, making it easy for them to respond. This shows respect for their schedule and increases the likelihood of securing a meeting.
Can construction companies even receive your mail?
We measured the DNS of 564 construction companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 19.2% of 1–10-person companies against 73% of the largest — 54 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Streamline your project data
- Improve system uptime today
- Secure your construction data
Questions
- Why do IT Directors in construction hesitate to engage with new vendors?
- IT Directors in construction often face pressure to maintain system stability and minimize disruptions. They may hesitate to engage with new vendors due to concerns about integration challenges, potential downtime, and the learning curve for their teams, which can impact ongoing projects.
- What factors influence an IT Director's decision to adopt new technology?
- An IT Director's decision is influenced by factors such as the technology's compatibility with existing systems, the vendor's track record in the construction industry, and the potential for improved efficiency and compliance. Cost-effectiveness and support services also play a crucial role.
- How can vendors demonstrate value to IT Directors in construction?
- Vendors can demonstrate value by providing clear examples of how their solutions have solved similar problems for other construction firms. Presenting data on improved project delivery times, reduced errors, and enhanced security will resonate strongly with IT Directors.
- What common objections do IT Directors raise during sales conversations?
- Common objections include concerns about integration with existing systems, the potential for disruptions during implementation, and the overall cost of adopting new technology. Addressing these objections directly and providing reassurance can help build trust and facilitate discussions.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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