How to sell to Heads of Sales at Fintech companies in United States
Heads of Sales in fintech are primarily focused on revenue growth, specifically the percentage increase in sales quarter over quarter. They respond to outreach that demonstrates a clear understanding of their sales cycle challenges, such as the pressure to meet aggressive targets while managing a remote sales team effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high customer churn rates
- remote team management issues
- pressure to meet aggressive sales targets
- inefficient lead conversion processes
The playbook
- 01
Identify recent funding rounds
Search for fintech companies that have recently closed funding rounds. Use platforms like Crunchbase or PitchBook to filter for companies that raised at least $5 million in the last three months. This indicates growth and potential for expanding their sales team.
- 02
Target companies with high churn rates
Research fintech companies that have publicly reported high customer churn rates. Use industry reports or customer reviews on platforms like G2 Crowd to identify these pain points. Highlight how your solution can help reduce churn in your outreach.
- 03
Leverage recent product launches
Look for fintech firms that have announced new product launches or updates. Use press releases or news articles to identify these events. Position your outreach to discuss how your offering can enhance their new product's market entry strategy.
- 04
Address remote sales team challenges
Focus on fintech companies that have transitioned to remote sales teams. Use LinkedIn to find posts or articles discussing their remote work strategies. In your outreach, mention specific tools or strategies that can help manage remote sales effectively.
- 05
Follow up after industry events
Monitor industry events like fintech conferences or webinars. Collect attendee lists or review social media mentions. Follow up with a personalized message referencing their participation and discussing insights from the event that relate to your offering.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Reducing churn in fintech sales
- Strategies for remote sales teams
- Insights from recent fintech funding
Questions
- Why do heads of sales at fintech companies ignore outreach about sales tools?
- Heads of Sales often receive numerous outreach messages but may ignore them if they do not see immediate relevance to their specific challenges, such as improving lead conversion or managing a remote team. Tailored messaging that addresses their current pain points is crucial for engagement.
- What sales metrics are most important to heads of sales in fintech?
- Heads of Sales in fintech prioritize metrics like sales growth percentage, lead conversion rates, and customer acquisition costs. They focus on these numbers to measure the effectiveness of their sales strategies and to justify investments in new tools or processes.
- How can I get a response from a head of sales in fintech?
- To get a response, your outreach must be highly relevant and personalized. Highlight specific challenges they are facing, such as managing remote teams or reducing churn, and offer insights or solutions that align with their current goals.
- What trends are heads of sales in fintech currently following?
- Heads of Sales in fintech are currently focused on trends like the integration of AI in sales processes, the importance of customer experience, and strategies for managing remote sales teams. They seek tools that can help them adapt to these trends and improve their sales effectiveness.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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