How to sell to Heads of Sales at Fintech companies in United Kingdom
Heads of Sales in fintech are primarily measured on quarterly revenue growth. They engage with strangers who can demonstrate an understanding of the competitive landscape in payments and lending. Specifically, they appreciate insights on optimizing sales processes and increasing conversion rates, which directly impact their bottom line.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- long sales cycles
- poor lead quality
- high customer churn
- team alignment issues
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in the UK that have recently secured funding. Use platforms like Crunchbase or PitchBook to find companies that have raised capital, as they are likely expanding their sales efforts and may be receptive to new solutions.
- 02
Analyze sales team structure
Look for companies with a growing sales team, typically indicated by new job postings on LinkedIn. Target those with open positions for sales roles, as they may be looking for tools to enhance their team's effectiveness and are open to solutions.
- 03
Leverage industry events
Research upcoming fintech conferences or webinars in the UK. Reach out to Heads of Sales who are speakers or attendees, referencing the event in your outreach to show relevance and timeliness in your communication.
- 04
Address common sales challenges
Prepare to discuss specific pain points like long sales cycles or lead quality issues that fintech companies face. When reaching out, mention how your insights can help streamline their sales process, addressing their immediate concerns.
- 05
Follow up with insights
If your initial outreach does not get a response, send a follow-up email with a relevant industry report or case study that highlights solutions to common fintech sales issues. This demonstrates your understanding of their challenges and keeps the conversation going.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boosting your sales efficiency
- Insights for fintech sales teams
- Navigating fintech sales challenges
Questions
- Why do Heads of Sales in fintech ignore outreach about tech solutions?
- Heads of Sales often receive numerous outreach messages and may ignore them if they don't immediately see how the solution addresses a specific pain point. They prioritize solutions that can demonstrate quick ROI or directly improve their sales metrics.
- What triggers a Head of Sales to engage with a vendor?
- A Head of Sales is likely to engage when they see a clear alignment between their current challenges and the vendor's offering. Specific triggers include recent funding rounds, new product launches, or industry reports that highlight pressing issues.
- How can I make my outreach stand out to a Head of Sales?
- To stand out, personalize your outreach by referencing specific challenges they face in their sales process. Use insights from recent industry trends or news that relate directly to their company's focus areas, such as payments or lending.
- What common objections do Heads of Sales have to new sales tools?
- Common objections include concerns about integration with existing systems, the time required for training, and the perceived disruption to current processes. Addressing these concerns upfront in your outreach can help facilitate a more productive conversation.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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