How to sell to Heads of Sales at Fintech companies in Sweden
Heads of Sales in the fintech industry in Sweden are primarily measured on quarterly revenue growth. They respond to outreach when it clearly addresses the challenges of managing sales teams effectively, particularly in a fast-evolving market. Demonstrating an understanding of their specific sales cycles and the pressures of meeting revenue targets will capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- inconsistent sales pipeline
- high turnover in sales staff
- struggling to adapt to market changes
The playbook
- 01
Identify recent funding rounds
Use Crunchbase or PitchBook to filter for fintech companies in Sweden that have recently secured funding. These companies are likely to be scaling their sales efforts and looking for solutions to enhance their sales strategies.
- 02
Highlight team performance metrics
Research the sales performance of the target company using LinkedIn or company reports. Reference specific metrics, such as a recent drop in sales conversion rates, to demonstrate your understanding of their current challenges.
- 03
Connect through industry events
Look for upcoming fintech events in Sweden where the target buyer is likely to attend. Mention these events in your outreach to establish common ground and increase the chances of a response.
- 04
Address common objections directly
Anticipate objections such as budget constraints or existing vendor relationships. Prepare responses that directly address these concerns, showing how your solution can fit within their current budget or enhance existing tools.
- 05
Suggest a specific time for a call
In your outreach, propose a specific time for a call, such as 'Would you be available for a 20-minute call on Wednesday at 2 PM?' This approach respects their time and makes it easier for them to respond positively.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your sales growth
- Navigating fintech sales challenges
- Insights for your sales team
Questions
- Why do heads of sales in fintech ignore cold outreach?
- Heads of Sales often receive numerous cold outreach attempts that fail to address their specific challenges, such as adapting to rapid market changes or managing team performance. If the message isn't tailored, they may see it as irrelevant and dismiss it.
- What sales metrics do fintech heads of sales prioritize?
- They typically prioritize metrics such as monthly recurring revenue (MRR), sales conversion rates, and customer acquisition costs. These metrics help them gauge the effectiveness of their sales strategies and make informed decisions.
- How can I stand out in my outreach to fintech sales leaders?
- To stand out, focus on their specific pain points, such as adapting to new regulations or improving sales team efficiency. Providing insights or solutions that directly address these issues will capture their attention more effectively.
- What common challenges do fintech sales teams face?
- Common challenges include navigating regulatory changes, managing remote teams effectively, and maintaining a consistent sales pipeline. These factors can significantly impact their ability to meet sales targets and grow revenue.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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