How to sell to Heads of Sales at Fintech companies in Singapore
Heads of Sales in Singapore's fintech sector prioritize revenue growth and market penetration. They respond to outreach that demonstrates a clear understanding of their unique sales cycle challenges, such as lengthy client onboarding processes or high churn rates. Tailoring communication to address these specific pain points will significantly increase the likelihood of engagement with cold outreach.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- lengthy client onboarding
- high customer churn rates
- ineffective sales processes
- inability to scale quickly
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in Singapore that have recently secured funding. Use platforms like Crunchbase or PitchBook to find firms with fresh capital, as they are likely ramping up their sales efforts and looking to expand their teams.
- 02
Analyze team growth signals
Look for companies that have recently posted job openings for sales roles. This indicates they are investing in their sales capabilities, making them more receptive to solutions that can enhance their sales processes.
- 03
Address specific sales cycle inefficiencies
When crafting your outreach, mention common challenges such as lengthy client onboarding or high customer churn rates. Demonstrating an understanding of these specific pain points will resonate with the Heads of Sales and prompt them to consider your solution.
- 04
Leverage industry-specific insights
In your email, reference recent trends in the fintech sector, such as regulatory changes or shifts in consumer behavior. This shows that you are knowledgeable about their industry and can provide tailored solutions that address current challenges.
- 05
Follow up with value-driven content
If you don't receive a response, send a follow-up email with a relevant case study or insight about improving sales efficiency in fintech. This adds value and keeps the conversation focused on their needs, increasing the chances of securing a meeting.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Boost your sales efficiency
- Addressing fintech sales challenges
- Maximize your team's potential
Questions
- Why do Heads of Sales in fintech ignore outreach about generic sales tools?
- Heads of Sales often overlook generic outreach because they are inundated with messages that don't address their specific industry challenges. They prefer solutions tailored to the unique dynamics of fintech, such as compliance and rapid market changes.
- What factors influence a fintech Head of Sales' decision-making?
- Key factors include the potential for revenue growth, the ability to streamline sales processes, and the need for compliance with industry regulations. They seek solutions that not only drive sales but also align with their strategic goals.
- How can I effectively engage a Head of Sales in fintech?
- Engaging a Head of Sales requires demonstrating a deep understanding of their specific challenges. Tailor your outreach to address their pain points, such as customer onboarding issues or sales team scalability, to capture their attention.
- What common objections do Heads of Sales have regarding new sales solutions?
- Common objections include concerns about integration with existing systems, the learning curve for their team, and the potential impact on current sales processes. Addressing these concerns upfront in your outreach can help mitigate resistance.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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