How to sell to Heads of Sales at Fintech companies in Netherlands
The Head of Sales at a fintech company in the Netherlands is primarily measured on quarterly revenue growth. They respond positively to outreach that demonstrates a clear understanding of their sales pipeline challenges, especially when it highlights strategies to improve lead conversion rates or reduce sales cycle times. Use specific metrics or case studies relevant to the fintech landscape to capture their attention.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- long sales cycles
- low lead conversion rates
- team turnover
- integration challenges
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in the Netherlands that have recently secured funding. Use platforms like Crunchbase or PitchBook to find these companies. Targeting firms with fresh capital often indicates a readiness to invest in sales solutions to accelerate growth.
- 02
Analyze team size and structure
Look for companies with growing sales teams, specifically those hiring for sales roles in the past 3 months. LinkedIn job postings can reveal if they are expanding, which often leads to a need for enhanced sales processes or tools.
- 03
Connect through industry events
Identify upcoming fintech conferences or networking events in the Netherlands. Engaging with decision-makers at these events can provide insights into their current challenges and priorities, making your outreach more relevant and timely.
- 04
Address lead conversion issues
Craft your message to specifically address common lead conversion challenges faced by fintech sales teams. Reference industry-specific statistics or case studies that showcase improved conversion rates, ensuring your solution aligns with their pain points.
- 05
Follow up post-event with insights
If you made initial contact at an event, follow up within a week with a personalized message that includes insights or trends discussed. This shows you value their time and are genuinely interested in their success, increasing the likelihood of booking a call.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Improving your sales conversion
- Insights on fintech sales growth
- Strategies for faster sales cycles
Questions
- Why do Heads of Sales in fintech ignore cold outreach?
- Heads of Sales often receive numerous cold outreach attempts, making it easy for them to overlook messages that lack personalization or relevance. If your outreach doesn't immediately address their specific pain points or industry challenges, it may be disregarded.
- What challenges do fintech Heads of Sales face?
- They often struggle with long sales cycles and high competition in the fintech space. Additionally, they deal with issues related to team turnover and the need for effective integration of new sales tools into their existing processes.
- How can I make my outreach stand out?
- To stand out, tailor your messaging to reflect a deep understanding of the fintech landscape. Use specific examples of how your solution has helped similar companies overcome challenges like lead conversion and team efficiency, making it highly relevant to their situation.
- What role do industry events play in outreach?
- Industry events provide a unique opportunity to connect with Heads of Sales in a more personal setting. Engaging face-to-face allows for building rapport and understanding their specific needs, which can significantly enhance your follow-up outreach.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
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