How to sell to Heads of Sales at Fintech companies in Australia
The Head of Sales in a fintech company is primarily measured on quarterly revenue growth. They respond positively to outreach that clearly articulates how a solution can enhance their sales team's efficiency and drive faster deal closures. Understanding their specific sales cycle and the unique challenges of the fintech landscape is crucial for engaging them effectively.
Written and maintained by the SoloRiff team, who build outbound software and run outbound with it. The figures below are our own: we measured 570 fintech company domains over public DNS on 2026-09-03. Last updated 2026-09-03.
What actually hurts
- high sales team turnover
- increasing customer acquisition costs
- complex regulatory compliance
- slow deal closure rates
The playbook
- 01
Identify recent funding rounds
Filter for fintech companies in Australia that have recently secured funding, as these organizations are often looking to scale their sales efforts. Use sources like Crunchbase or PitchBook to find this data. Targeting these companies increases your chances of engaging a Head of Sales who is eager to invest in growth.
- 02
Highlight compliance challenges
Craft your outreach to emphasize how your solution can help streamline compliance processes, a common pain point for fintech sales teams. Reference recent regulatory changes in Australia that may be impacting their sales operations. This shows that you understand their environment and are addressing a specific challenge they face.
- 03
Mention customer acquisition costs
In your messaging, discuss strategies for reducing customer acquisition costs, a critical metric for Heads of Sales. Present insights or case studies that demonstrate how your approach has helped similar companies in the fintech space improve their sales efficiency. This positions you as a knowledgeable partner rather than just a vendor.
- 04
Address sales team turnover
Recognize the high turnover rates in sales teams within fintech companies and position your solution as a way to enhance team retention and performance. Use data or anecdotes about how your offering has positively impacted team dynamics in past engagements. This shows empathy towards their internal challenges.
- 05
Follow up after industry events
Schedule follow-ups with Heads of Sales after major fintech conferences or networking events in Australia. Reference specific sessions or speakers from the event in your outreach to create a connection. This demonstrates your genuine interest in their industry and increases the likelihood of a response.
Can fintech companies even receive your mail?
We measured the DNS of 570 fintech companies, sampled evenly across company sizes, to see how many authenticate their own email. It matters in both directions: a domain that does not authenticate is a domain whose team is used to mail going missing — and if your own domain is in the gap, yours is the mail going missing.
Publishes a DMARC policy of quarantine or reject — the domain actually asks receivers to act on failures.
The gap is the finding: 34.3% of 1–10-person companies against 92.2% of the largest — 58 points apart. Small companies are where the unauthenticated domains are, and small companies are who most cold outreach is aimed at.
Where does your domain sit?
Same three lookups, run live against your domain. Nothing is stored and nothing is emailed to you.
How this was measured
Company domains were sampled within employee-count bands, then queried over public DNS for SPF (TXT at the apex), DMARC (TXT at _dmarc.) and MX. One domain per company, deduplicated. Anyone can reproduce any single row of this with dig.
DKIM is deliberately absent. A DKIM key lives under a selector that cannot be enumerated from outside the domain, so a company with flawless DKIM under a name we did not guess would be counted as having none. That would measure our guess list, not the industry.
Domains with no MX record are excluded rather than counted as failures — parked and redirect-only domains would otherwise drag every figure down and make the result an artefact of the sample.
Sampled within bands, so this describes the population of companies, not of employees: a 10-person company counts once, as does a 10,000-person one. Each band is at least 60 domains; bands below that are not published. Figures are percentages of the sample, not of the whole industry, and we publish no company names — only counts.
Measured 2026-09-03. Re-measured monthly.
The full census across every industry — sortable, with sample sizes, free to reuse under CC BY 4.0.
Subject lines that fit
- Reducing customer acquisition costs
- Streamlining compliance processes
- Improving sales team efficiency
Questions
- Why do Heads of Sales in fintech ignore cold emails about tools?
- Heads of Sales in fintech often receive numerous cold emails and may ignore them due to lack of personalization or relevance. If the outreach fails to address specific challenges they face, like compliance or sales efficiency, it is likely to be overlooked. Tailoring your message to their unique context is crucial.
- What motivates fintech Heads of Sales to engage with vendors?
- Fintech Heads of Sales are motivated by solutions that can directly impact their revenue growth and sales efficiency. They seek vendors who understand the fast-paced nature of fintech and can provide insights or tools that help them navigate challenges like regulatory compliance and competitive pressures.
- How can I get a response from a busy Head of Sales?
- To get a response from a busy Head of Sales, ensure your outreach is concise and directly addresses their pain points. Mention specific industry trends or challenges and how your solution can alleviate them. A clear value proposition and a compelling call to action can significantly increase your chances of a reply.
- What common objections do fintech Heads of Sales have?
- Common objections from fintech Heads of Sales include concerns about the ROI of new tools, the complexity of integration with existing systems, and potential disruptions to their sales processes. Addressing these objections proactively in your outreach can help build trust and increase the likelihood of engagement.
Or have it run itself
SoloRiff does every step above on its own — finds the companies, finds the people, writes each of them individually, and handles the replies. Drop your URL and watch it work before you sign up for anything.
Try it on your site